Magical Words Make Your Site Sell!Written by Robert Olson
You can read magical words all over sites that sell. Even search engines record and display these special words. Every part of e-commerce requires use of these magical words or sales on internet would be very few indeed!When someone goes to your website, it is because they believe something they are looking for will be found there. They won't actually find product or service in most cases, but rather they find words. Your words better start filling your visitors needs right off bat or they will be long gone! When visitors first arrive, they really don't care about all the great things you might want to say about your company. From minute they arrive, you need to start capturing their attention with first magical words - Benefits! Start telling your visitor how your product or service is going to save them time, money, or give them health, happiness or whatever it is that your product or service will do for them. You will need to learn to use magical words that grab attention, words that spell out benefits and create a desire for your visitors to click until they buy! When you look at sites that sell, you won't find flashy pages with streamming audio and video. What you will find is well thought out sales material that generally focuses on an age old sales formula layed out in this order: (1) attract - Attention (2) generate - Interest (3) stimulate - desire (4) ask for - Action
| | Take Advantage of Testimonial Pages and Advertise Your Site FreeWritten by Holly Janion
With more and more web sites appearing on internet on a daily basis, competition in your field of expertise is most likely getting stronger. You cannot afford to be complacent with regard to spreading word about your web site. It is critical that your site features prominently with search engines and one criteria that many search engines look at, is amount of sites linking back to you.Many sites will link back to you if you offer a reciprocal link, but I know I don't want my site filled with all sorts of banners and buttons, with content that may not even be of interest to my visitors. What if I told you there was a free way to get hundreds of web sites to link to you absolutely free without a reciprocal link? Interested? Think about it. You're a webmaster. Don't you love it when somebody writes to you telling you how great your site is, how useful they found content, how original design is etc etc. I know I do! Many webmasters, in order to give their sites credibility and their visitors confidence, have testimonial pages. These testimonial pages usually include not only testimonial received, but source with a link back. To benefit all you need to do is scour internet for sites with testimonial pages and send your comments to webmaster concerned. If you have good things to say, webmaster will naturally want to share those comments with his or her visitors and will more than likely include your testimonial on testimonial page.
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