Magic Words That Sell and What Words to Avoid

Written by Herb and Monica Leibacher

We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some ofrepparttar most persuasive words to use in marketing are:

Now Announcing Introducing Revolutionary Offer Quick Easy Compare Hurry

Try to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.

Richard Taflinger, professor atrepparttar 138957 Edward R. Murrow School of Communication at Washington State University, says that a ploy often used in advertising isrepparttar 138958 use of logical fallacies. These fallacies are not recommended because they may alienate your audience. Taflinger suggest avoidingrepparttar 138959 following logical fallacies:

- Black/White: The black/white, or either/or, trick is making a statement that provides insufficient options to your argument. A common way this is used in advertising is by presenting two situations, one withrepparttar 138960 product andrepparttar 138961 other without. The one withrepparttar 138962 product shows circumstances thatrepparttar 138963 advertiser presumesrepparttar 138964 target audience would like to be in, and vice versa forrepparttar 138965 situation withoutrepparttar 138966 product.

- Genetic Fallacy: This fallacy makes a prediction about something based on where it came from or its origins. Such statements may indeed by true, but they need evidence as proof.

- Beggingrepparttar 138967 Question: This is making a statement that includes a premise that has not been proven, basically saying that something is simply because it is.

Top 3 Rules for Writing Effective Copy

Written by Ladan Lashkari

One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!

In this article, I'm going to reveal 3 important rules that you should follow to write persuasive copy. Put these tips into practice, and watch your sales start climbing almost immediately!


#1. Believe In Your Product


It doesn't matter how many books you've read about copywriting... your copy won't sell if you don't believe in your product. It's very important to believe your product will help your customers solve their problems and give them what they want.

You should believe that it's worth much more than they pay for it. What you think about your product and how much you believe in it is very important -- as much asrepparttar success of your copy depends on it.

Let me give you an example...

Let's say you want to sell an ebook titled How to Become a Professional Writer in 90 Days. You've never read this ebook and You don't know if it's good and worthrepparttar 138778 price. It's just an affiliate product that you've decided to sell to make money.

You create a website and write a sales letter to motivate people to buy it. You implement allrepparttar 138779 tips and tricks you've heard about copywriting: a killer headline, short paragraphs, etc. Now you expect to make a lot of money. You wait and wait. But what happens is... nothing!

Do you know why?

Yes, because you didn't believe inrepparttar 138780 product you wanted to sell. You didn't believe in what you said in your sales letter because you hadn't readrepparttar 138781 ebook yourself and had no idea how it was.

If you don't completely believe in your product,repparttar 138782 reader will know this through every word of your copy. He understands that something is wrong and it makes him hesitant to buy from you.

After all, if you don't believe in your own product, then how are you going to make them believe?


#2. "What's In It For Me?"


"So what?"

"What's in it for me?"

These arerepparttar 138783 questions people keep asking while reading your copy. All of us look for benefits in everything we do, so do your customers. They want to know how your product will solve their problems. Basically, they want to know "what's in it for them".

... And you should certainly answer this extremely important question.

Explain what problems they have right now and convince them that they should do something about them. Create a sense of urgency to solverepparttar 138784 problems. Then give themrepparttar 138785 solution: your product!

Tell them how your product will save their valuable time and money, bring them more happiness, money, health and so on. Make them imagine how wonderful their life will be with your product. Make them excited, very excited!

I give you an example...

Let's say that you want to write a copy for a very effective sleeping pill. First, you need to findrepparttar 138786 problems of your target market. What problems do people have who can't get a good, restful sleep?

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