“Rumors of War (http://www.rumorsofwar.net) is a web site designed simply yet it stands bold and precise in its statement. While other authors . . . have web sites that start with ‘Let me tell you about myself,’ Peggy opens with covers of her two books--no scrolls, no ads, and almost no copy. Click on a book and she takes you there . . . Meeting author is last. She wants you to know books before you know author . . . commendable web site . . . is bookmarked for return. I want to read Rumors already.” C. Hope Clark’s review for Word Weaving (http://wordweaving.com)
How did I generate such an awesome review of my web site? Simple--online research. Online marketing and promotion is time consuming. You can spend several hours just submitting your url to search engines. If you’re going to devote all that energy, you’d better make sure you have a site that’s user friendly. After all once visitors have arrived, your first goal is to keep them there.
When I decided to build a web site to promote my novel “Rumors of War,” I researched other book sites. I found three main types--author driven, book driven and fan driven. Starting with Yahoo.com I found “Angela’s Ashes” by Frank McCourt among web pages at Simon & Schuster’s site. Same with Harry Potter series, I found J.K. Rowling’s books at Scholastic’s site.
The goal of my web site is to use Internet to help build an audience for my current and future books. Since I’m relatively unknown, readers aren’t going to come searching for me. The best way to discover new authors is to read their books.
While searching I noticed that movies are always promoted by title. That got me thinking, if I’m putting my book title in front of hundreds of pairs of eyes every day, then title should be my domain name. I purchased rumorsofwar.net.
Coming up with content was easy--cover image, plot summary, reviews, sample chapter, ordering information, and a page about author. I kept style and graphics simple. It’s a web site about a book. Readers are accustomed to black print on a white page, framed with an attractive cover. The banner and side bar are colorful, but same on every page so visitors know they’re still at my site while they’re bouncing around.
Once I published site and posted announcements via email, discussion lists, and bulletin boards, feedback was immediate and positive. Everyone liked focus on book yet gleaned enough personal information about author that they felt comfortable letting me know they liked what they saw.