Written by Peggy Tibbetts

“Rumors of War ( is a web site designed simply yet it stands bold and precise in its statement. While other authors . . . have web sites that start with ‘Let me tell you about myself,’ Peggy opens withrepparttar covers of her two books--no scrolls, no ads, and almost no copy. Click on a book and she takes you there . . . Meetingrepparttar 108319 author is last. She wants you to knowrepparttar 108320 books before you knowrepparttar 108321 author . . . commendable web site . . . is bookmarked for return. I want to read Rumors already.” C. Hope Clark’s review for Word Weaving (

How did I generate such an awesome review of my web site? Simple--online research. Online marketing and promotion is time consuming. You can spend several hours just submitting your url to search engines. If you’re going to devote all that energy, you’d better make sure you have a site that’s user friendly. After all once visitors have arrived, your first goal is to keep them there.

When I decided to build a web site to promote my novel “Rumors of War,” I researched other book sites. I found three main types--author driven, book driven and fan driven. Starting with I found “Angela’s Ashes” by Frank McCourt amongrepparttar 108322 web pages at Simon & Schuster’s site. Same withrepparttar 108323 Harry Potter series, I found J.K. Rowling’s books at Scholastic’s site.

The goal of my web site is to userepparttar 108324 Internet to help build an audience for my current and future books. Since I’m relatively unknown, readers aren’t going to come searching for me. The best way to discover new authors is to read their books.

While searching I noticed that movies are always promoted by title. That got me thinking, if I’m putting my book title in front of hundreds of pairs of eyes every day, thenrepparttar 108325 title should be my domain name. I purchased

Coming up with content was easy--cover image, plot summary, reviews, sample chapter, ordering information, and a page aboutrepparttar 108326 author. I keptrepparttar 108327 style and graphics simple. It’s a web site about a book. Readers are accustomed to black print on a white page, framed with an attractive cover. The banner and side bar are colorful, butrepparttar 108328 same on every page so visitors know they’re still at my site while they’re bouncing around.

Once I publishedrepparttar 108329 site and posted announcements via email, discussion lists, and bulletin boards, feedback was immediate and positive. Everyone likedrepparttar 108330 focus onrepparttar 108331 book yet gleaned enough personal information aboutrepparttar 108332 author that they felt comfortable letting me know they liked what they saw.


Written by Richard Lowe

Cybersquatting isrepparttar purchase of a domain name in bad faith. Usually this is done withrepparttar 108318 intention of reselling that domain name back to repparttar 108319 legal copyright holder, although sometimes there are other reasons. This is considered a violation ofrepparttar 108320 trademark laws.

An example of cybersquatting would be if someone purchasedrepparttar 108321 domain name "" and then proceeded to attempt to sell it back to McDonalds. It would also be considered a violation ofrepparttar 108322 law ifrepparttar 108323 purchaser put up a web site describing how bad McDonald's food was or commenting onrepparttar 108324 service.

Cybersquatting was made illegal byrepparttar 108325 passage of a federal law in 1999 known asrepparttar 108326 Anti-Cybersquatting Consumer Protection Act. The law became necessary because numerous large companies were forced to pay large sums to buy their domain names from third parties. These companies included such notables as Panasonic, Fry's Electronics, Hertz and Avon.

How do you know if a company is a victim of cybersquatting? Type in a name that has been trademarked preceded by "www" and following by ".com", ".net" or ".org". If you get a valid web site which looks like it is related in some way torepparttar 108327 domain name, then there is no cybersquatting in effect (although this could be a simple trademark violation). However, if you get one ofrepparttar 108328 following results, then this could be a cybersquatter.

- Can't find server

- under construction

- page with no relationship to domain name

Of course there could be a reasonable explanation for each of these results, so they do not always mean there is cybersquatting occurring. It's a good idea to contactrepparttar 108329 domain name owner before taking any legal action to find out what's going on.

How do you prove someone is cybersquatting?

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