MRI BrainwashingWritten by Stephen Bucaro
---------------------------------------------------------- Permission is granted for below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and byline, copyright, and resource box below is included. ----------------------------------------------------------MRI Brainwashing By Stephen Bucaro A good advertising copywriter can conjure up just right words and phrases to convince you to part with your hard earned money. They make product or service sound much better than it really is. This is referred to as "puffing". Unfortunately, sometimes puffing degrades into "lying". Most people don't pay close attention to radio and TV commercials anymore. This doesn't bother advertisers as much as you might think because if you're not paying close attention you're not performing critical thinking. The advertiser's message can slip through your "BS" filter into your subconscious mind. Back in 1957, a test was run at a theater in Fort Lee, New Jersey, to see if subliminal messages worked. The idea was to flash messages on screen so briefly that they are not consciously perceived by viewers. The messages "Eat Popcorn" and "Drink Coke" where flashed on screen. The sales of cola increased by 18% and sales of popcorn increased by 58% when subliminal messages where used. It is very common for advertisements to contain subliminal messages. Look closely at ice cubes in glass in any liquor advertisement. No - you don't have a perverted mind. The shapes in ice couldn't be created by random melting. The advertising industry has studied psychology of colors for many years. For example, studies have shown that colors yellow and orange tend to pique your appetite. Notice how many fast food companies use colors yellow and orange for their stores and their packaging.
| | Why Small- and Medium-Sized Businesses Should Monitor the MediaWritten by Kathrin Koehler
As owner or an employee of a small- to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far. But you should take some time to get acquainted with concept of media monitoring. For companies of every size, it is a crucial tool for market success. When you monitor media, you basically look for all information that is beeing published about your company in different media formats like newspapers and magazines. But what is benefit you get from this search process? Do you only end up with a waggon load of data or can this scanning give your company cutting edge? The answer is yes, it can. It is not something only big firms with large public relation staffs do benefit from, but every organisation or company. It can accomplish a variety of tasks including •control how and how often your company is being portrayed in public •follow-up any PR-activities you might have launched •examine how your competitor’s media-image looks like •discover new trends in your specific profession and •analyse market developments. These aspects are relevant for companies of every size. Imagine you are a small company producing a certain product, for example computer hardware components. You think media monitoring does not apply to you because you produce your goods locally and do not compete with “global players” who spend millions on their media campaigns?
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