MRI Brainwashing

Written by Stephen Bucaro


---------------------------------------------------------- Permission is granted forrepparttar below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made andrepparttar 104445 byline, copyright, andrepparttar 104446 resource box below is included. ----------------------------------------------------------

MRI Brainwashing

By Stephen Bucaro

A good advertising copywriter can conjure up justrepparttar 104447 right words and phrases to convince you to part with your hard earned money. They makerepparttar 104448 product or service sound much better than it really is. This is referred to as "puffing". Unfortunately, sometimes puffing degrades into "lying".

Most people don't pay close attention to radio and TV commercials anymore. This doesn't botherrepparttar 104449 advertisers as much as you might think because if you're not paying close attention you're not performing critical thinking. The advertiser's message can slip through your "BS" filter into your subconscious mind.

Back in 1957, a test was run at a theater in Fort Lee, New Jersey, to see if subliminal messages worked. The idea was to flash messages onrepparttar 104450 screen so briefly that they are not consciously perceived byrepparttar 104451 viewers. The messages "Eat Popcorn" and "Drink Coke" where flashed onrepparttar 104452 screen. The sales of cola increased by 18% andrepparttar 104453 sales of popcorn increased by 58% whenrepparttar 104454 subliminal messages where used.

It is very common for advertisements to contain subliminal messages. Look closely atrepparttar 104455 ice cubes inrepparttar 104456 glass in any liquor advertisement. No - you don't have a perverted mind. The shapes inrepparttar 104457 ice couldn't be created by random melting.

The advertising industry has studiedrepparttar 104458 psychology of colors for many years. For example, studies have shown thatrepparttar 104459 colors yellow and orange tend to pique your appetite. Notice how many fast food companies userepparttar 104460 colors yellow and orange for their stores and their packaging.

Why Small- and Medium-Sized Businesses Should Monitor the Media

Written by Kathrin Koehler


Asrepparttar owner or an employee of a small- to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far. But you should take some time to get acquainted withrepparttar 104444 concept of media monitoring. For companies of every size, it is a crucial tool for market success.

When you monitorrepparttar 104445 media, you basically look for allrepparttar 104446 information that is beeing published about your company in different media formats like newspapers and magazines. But what isrepparttar 104447 benefit you get from this search process? Do you only end up with a waggon load of data or can this scanning give your companyrepparttar 104448 cutting edge?

The answer is yes, it can. It is not something only big firms with large public relation staffs do benefit from, but every organisation or company. It can accomplish a variety of tasks including

•control how and how often your company is being portrayed in public •follow-up any PR-activities you might have launched •examine how your competitor’s media-image looks like •discover new trends in your specific profession and •analyse market developments.

These aspects are relevant for companies of every size. Imagine you are a small company producing a certain product, for example computer hardware components. You think media monitoring does not apply to you because you produce your goods locally and do not compete with “global players” who spend millions on their media campaigns?

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