A good MLM training newsletter is worth a million dollars to a distributor in Network Marketing. Many Network Marketing newsletters/ezines can be found out there, and there are some really good ones. But there are also some newsletters that are not so good. What do you do? Subscribe to them all and read them for a year, and then decide yourself? (You’ve got to be kidding!)
You don’t have to. We have already done that. We subscribed to over 100 MLM training ezines, (whew!) and found some really good ones, and others that are ones we cannot recommend. (There were 14 total people that read
newsletters regularly, and top 17 list is consensus of 14 people.)
What were criteria that we used to look at these network marketing newsletters?
1)Constant fresh and unique training content.
We looked for a consistency in content, and fresh content. Many newsletters we found ran some of same articles in their ezine. Others changed titles, and kept content same.
We simply asked this question: Is content unique and fresh and trains folks, not just motivates them. Many ezines were a lot of motivation, but little training. There is nothing wrong with that, but if you are looking for a training newsletter, it can be a little frustrating. What we found is that many were highly motivational, but not educational. We support motivation by all means! But we could not include them in our top 17 MLM training ezine list.
2)Delivery of newsletter regularly.
We found that many ezines were emailed out every once so often, and not on any kind of a schedule. We felt that if you are going to be depending on a training letter as a way to learn this business, then you need to know that delivery of content will be consistent, and dependable.
Either once a week, or twice a month was average delivery time of most read newsletters, and that seems to be what people are looking for.
3)Topics focused on for what distributor needs to learn to succeed.
The best newsletters we found had a focus of topics that would be what average networker would need to know to create a successful business. These topics include recruiting, prospecting, approaching people, handling objections, doing presentations, following up, closing, training, building a downline, motivating your group, leadership, personal development, doing events, new distributor training, and advanced training in MLM and Network Marketing.
Many of newsletters were too focused on one or two topics, and never varied for a more complete training program. There is nothing wrong with that, but a total training focus is what we were looking for.
4 The Look and Feel of MLM training newsletter.
Many of newsletters were only text, no graphics, but had great content. Many of newsletters looked incredible, but their content was very weak. We found that best training MLM newsletters had both. Even text ezines were well put together, and had great content. A great example of that is Tom Big Al Schreiter’s Fortune Now Newsletter. It contains great stuff and it’s all text.
