MLM Leads-The Top 10 Realities You MUST Know About MLM Leads.
What is an MLM Lead? And why would you need an MLM lead to work? In Network Marketing, many times we run out of warm market, or we simply do not have many friends in an area. MLM leads help you to find people that are interested in a Network Marketing Home Business. They have called in either off of an ad, or maybe off of an internet site, and indicated they have an interest in a home based business.
After having worked MLM Leads for 8 years, and made over 50,000 phone calls, there are some things that you need to know. MLM leads are a great way to work MLM, but there are 10 things you need realize about MLM Leads. They can be a GOLD MINE, or an empty shaft. You must learn difference.
1)They are NOT a guaranteed Sale or Recruit.
Just because they have indicated an interest, does not mean they are a done deal. They are simply many times “kicking tires” and checking to see what is out there. Make sure you know that they are serious about looking at your company.
2)They many times are NOT truly willing to change their life.
What a lead says, and what a lead does are 2 different things many times. You must be aware that they may change their mind once they realize they have to change some things in their life. Many people are apathetic. Move on when they show you this.
3)An MLM Lead is usually very skeptical and guarded.
This is normal. Many people who you will call, will want to get to know you first, and then take a serious look at your offer. Develop relationship, for that is what will develop Success.
4)An MLM lead is NOT a source of future Volume. Only a POTENTIAL Source.
The potential of an MLM lead can be HUGE, or nothing. That is why that you call them. There may be a gold mine waiting to be dug in that lead, or it may end up being a pile of dirt as far as potential. You must understand that. You qualify them and then make your decision if they are worth pursuing.
5)There are many leads that have been burned before with other MLM companies.
Many MLM leads you call have had a home business before, but got burned from dishonest people. They carry that “hurt” into your conversation, and you must be sensitive to it. Let them tell you about it, and you listen. You will be surprised at good that can do for them, and you. They will respect your willingness to listen, and care.
6)An MLM Lead IS looking for something, but you must find out what that something is.
You MUST find what lead is looking for. Financial Security? Recognition? Training? Personal Development? Freedom? Pay for kid’s college? To quit their job? All of these are possibilities, and you must zero in on what they are looking for. Once you discover it, help them obtain it with your company.