What is an MLM Lead? And why would you need an MLM lead to work? In Network Marketing, many times we run out of warm market, or we simply do not have many friends in an area. MLM leads help you to find people that are interested in a Network Marketing Home Business. They have called in either off of an ad, or maybe off of an internet site, and indicated they have an interest in a home based business.

After having worked MLM Leads for 8 years, and made over 50,000 phone calls, there are some things that you need to know. MLM leads are a great way to work MLM, but there are 10 things you need realize about MLM Leads. They can be a GOLD MINE, or an empty shaft. You must learn difference.

1)They are NOT a guaranteed Sale or Recruit.

Just because they have indicated an interest, does not mean they are a done deal. They are simply many times “kicking tires” and checking to see what is out there. Make sure you know that they are serious about looking at your company.

2)They many times are NOT truly willing to change their life.

What a lead says, and what a lead does are 2 different things many times. You must be aware that they may change their mind once they realize they have to change some things in their life. Many people are apathetic. Move on when they show you this.

3)An MLM Lead is usually very skeptical and guarded.

This is normal. Many people who you will call, will want to get to know you first, and then take a serious look at your offer. Develop relationship, for that is what will develop Success.

4)An MLM lead is NOT a source of future Volume. Only a POTENTIAL Source.

The potential of an MLM lead can be HUGE, or nothing. That is why that you call them. There may be a gold mine waiting to be dug in that lead, or it may end up being a pile of dirt as far as potential. You must understand that. You qualify them and then make your decision if they are worth pursuing.

5)There are many leads that have been burned before with other MLM companies.

Many MLM leads you call have had a home business before, but got burned from dishonest people. They carry that “hurt” into your conversation, and you must be sensitive to it. Let them tell you about it, and you listen. You will be surprised at good that can do for them, and you. They will respect your willingness to listen, and care.

6)An MLM Lead IS looking for something, but you must find out what that something is.

Your response may be ‘Huh?’ and that was my response also until someone who is successful in an MLM company pointed it out to me. But how can that be you may ask? After all I don’t hang out in malls and bookstores waiting to pounce on anyone who gives me opportunity. Well it’s pretty simple once you think about it. The company I work for has a CEO and then there are several executives under him. Then those executives have Vice Presidents under them, who have supervisors under them and, well get picture? So that’s Multi-Level part. Then of course, everyone in organization is encouraged to recommend services of company. If you work for a certain restaurant, you will recommend people go and eat there. That’s Marketing part.

But that’s where similarities end. My hard work at my traditional job is rewarded, but people above me decide upon reward. In MLM, I am paid exactly in proportion to my accomplishments. In traditional company, slackers may get paid same amount as me or even more, based upon seniority, who they know, or simply because their slacking is not known. You slack in MLM and you will not succeed, no matter whom you know or for any other reason. In traditional company, I work hours I am told, ask if I can take vacation a certain week, take my pager and phone with me on vacation and sometimes even work on my vacation. Not true with an MLM company, since I am my own boss.