I worked cold market MLM leads for years, and was blessed with great Success. The cold market can be brutal, but also can be fun and easy if you know what to do.

What are some of Success Secrets of working MLM leads?

1) Make sure you know who you are looking for.

What kind of person are YOU looking for? You need to make sure that MLM lead knows that you are looking for a particular type of person, and that you would like to see if they qualify. The 5 traits you always look for are:

Ambitious. Friendly. Positive. Leader. Good communicator.

Let them know that those are traits you are looking for, and traits that have proven to be needed for Success in Network Marketing. Also, a good track record of Success helps as well.

2) Always give them an Exit Strategy.

Make sure that you let them know they are free to end call anytime they choose. There are many ways to do this, but my favorite way is FEEL FREE tactic we teach at PassionFire School of Network Marketing.

People will perceive with an Exit Strategy that there is NO pressure and that you are not trying to do anything except hold a conversation with them.

"And feel free anytime during our conversation to end this call if you feel that this is something that simply is not right for you. Does that sound fair enough?"

3) Keep topic, focus, and conversation about them.

The thing to do is to learn all you can about this method of selling how it works, and why it works--and then to get going with a multi-level marketing program that can accumulate a fortune for you. Make no mistake about it, multi-level marketing has made a lot of people very rich already, and will make a lot more people even richer in coming years.

Multi-level marketing is based upon idea of each person involved selling only to his or her friends, with each of these people in turn, introducing their friends into program. It's definitely an "endless chain" idea that has unlimited money-making potential.

Theoretically, everybody knows or comes into contact with an average of 100 different people each week. If only 10 of those people were to give you $10 per week, you would have an income of $100 per week. And then, if these people were to duplicate your efforts, passing back to you, $1 for each new person they enlisted into program, and then each person recruited perpetuated program, you income would soon be astronomical!

Undoubtedly, you've heard story of how you can become rich simply by saving a penny a day, and doubling it each day for 30 days. and then, there are pyramid or chain letter schemes that we've all been offered. Multi-level marketing, in principle, works same way, with only difference being in product offered for sale.

All of these programs work to some degree--because there are government restrictions and laws against perpetuation of these ideas--most of them make a big splash when they are first introduced, and then quickly die out. However, concept of initiating a program that sells itself via an endless chain will always be popular because it holds promise of bringing riches if only chain isn't broken.

So, multi-level marketing appeals to everybody because it's an opportunity for all participants to get rich with a minimum investment, and very little time or effort or involvement.

It works because everybody wants to become rich. it's an idea that anyone--regardless of education, background or basic financial status--can perpetuate from privacy of his or her own home.

The basic fallacy of multi-level marketing is in number of people each individual participant can easily enlist into program. After you've talked to all your relatives, your neighbors, co-workers, and friends across town, you're more or less stymied as to new people to bring into program.

The bottom line is simply that you cannot recruit everybody you talk to--in fact, if you enlist 10% of people you attempt to interest in program, you'll be doing very well. You're going to get some rejections, and these rejections are basically what turns most people off--deflates their ego, drains their enthusiasm, and in end, is primary reason they drop out.

Regardless of what you sell, you must always have a gaol in mind--you intend to sell 10 units of a product or recruit 10 new people into your program between now and first of month. you've got to believe that you can do it--want to do it--and then get out and beat bushes until you do it! Once you've achieved this first gaol, you should take a day off and reward yourself with a night on town or splurging you've always wanted.

But then, after setting a goal for yourself, and then proving that you can achieve it, you should set a new gaol for yourself-- if you recruited 10 new people into your program last month, then this month, you're going to bring in 15 new members.

You're going to make really big money in multi-level marketing by selling "business start-up kits," and not really from spending time inspiring or motivating people you've already brought into program. In other words, sell program to as many people as possible, and count on motivational/money-making opportunities with-in your dealer start-up kit to cause them to put forth effort to get out and try to make some money on their own. In end, and as old saying goes: you can lead a horse to water, but you can't make him drink it--any time and or energy spend "calling back" on people you've already sold, is going to cost you money and limit your gross income. To be successful in selling--and this is secret to multi-level riches--you must present your program to as many people as possible. Close sale with your first presentation, and let buyer either get with it, or die from his own lack of initiative.

It's as simple as that--the more people you present your program to, more sales you're going to make. Don't worry about people who have already bought from you--they either will or they won't and there's nothing you can do about it.

Obviously, if you spend all your time on telephone inviting people over to a Special Opportunity Party at your house, and then another 3 -hours presenting your program to them, it's going to take you a long time to present your program to 10,000 people and make $10,000...

And, your costs to rent a hall--advertise--and present a seminar progarm--will amount to more than you take in. If you have initial promotional abilities, credit and/or cash, and a really dynamic program--you can make it big, and quickly, by staging seminar-type meetings at rate of 3 to 5 per week. Still, this is expensive and time consuming-- a lot of work on your part, and not easiest, most profitable way to go.

The only logical way to go--to reach as many people as possible for least amount of money and effort on your part--is via mails. In other words, marrying of your multi-level marketing efforts to mail order will be least expensive and most profitable for you.

You can spend out 50,000 sales letters and multi-level program brochures in one month, and theoretically make $50,000 from an expenditure of $10,000 or less--a return of $5 for every dollar invested, which isn't bad...

Here's our recommendation:

1) Write a short, one-page report outlining basic Success Secrets of muli-level marketing. You can tag-line this report with an invitation for readers to send for a complete or more detailed manual or tape relative to multi-level how-to; a directory or current listing of money-making multi-level programs; or even a listing of other reports relative to money-making home-based businesses you have for sale.

2) Once you have such a report, next thing for you to do is advertise. Write an ad such as: FREE REPORT!... Money-making secrets of multi-level marketers. SASE to Your name, address, city, state, zip.