One of largest markets for wellness products, is targeted directly at needs and concerns of "baby boomer" generation.
This generation, defined as those born between years 1946 and 1964, represents most affluent and influential section of economy.
Over 90 million strong in U.S. and Canada, "baby boomers" have had a dramatic effect on every facet of life. As this market segment has moved through life, they have literally dominated marketplace. When they were infants, marketplace responded with prepared baby food industry--resulting in supercharged growth in that market....from 270 million jars per year to 1.5 billion jars.
When boomers reached their early childhood, market responded with Frisbees, Hula Hoops, Skateboards, TinkerToys, etc.....billions of dollars worth!
As teenage years came along so did advent of fast food franchises such as McDonalds, Burger King, Kentucky Fried Chicken, etc. Franchisees became rich as baby boomers filled up on french fries, burgers, and soft drinks.
Community infrastructure was also dramatically effected. Elementary and High Schools were built at a break-neck speed to accomodate this generations educational needs. Social programs were implemented as a direct result of huge numbers of new problems and opportunities that this massive group created.
Young adulthood brought with it changes in fashion preferences...which resulted in marketing phenomenons such as The Gap which went from $600,000 in sales in 1969 to 99 Million in 1976...today those figures are off map.
According to a report on CBS news, this same baby boomer generation now accounts for an incredible One Trillion Dollars in annual income! The marketplace continues to respond to this generations every whim.... now when you hear a music background for popular advertisements, it is likely to be an old tune from 60's, and 70's.
As baby boomer generation enters fifth decade of life they have begun to approach "aging process" as a not-so-inviting-prospect. Indeed they are doing everything in their power to slow down this process and to extend their lifespan with quality years. As one marketer commented: "They are entering middle age kicking and screaming."