One of largest markets for wellness products, is targeted directly at needs and concerns of "baby boomer" generation.

This generation, defined as those born between years 1946 and 1964, represents most affluent and influential section of economy.

Over 90 million strong in U.S. and Canada, "baby boomers" have had a dramatic effect on every facet of life. As this market segment has moved through life, they have literally dominated marketplace. When they were infants, marketplace responded with prepared baby food industry--resulting in supercharged growth in that market....from 270 million jars per year to 1.5 billion jars.

When boomers reached their early childhood, market responded with Frisbees, Hula Hoops, Skateboards, TinkerToys, etc.....billions of dollars worth!

As teenage years came along so did advent of fast food franchises such as McDonalds, Burger King, Kentucky Fried Chicken, etc. Franchisees became rich as baby boomers filled up on french fries, burgers, and soft drinks.

Community infrastructure was also dramatically effected. Elementary and High Schools were built at a break-neck speed to accomodate this generations educational needs. Social programs were implemented as a direct result of huge numbers of new problems and opportunities that this massive group created.

Young adulthood brought with it changes in fashion preferences...which resulted in marketing phenomenons such as The Gap which went from $600,000 in sales in 1969 to 99 Million in 1976...today those figures are off map.

According to a report on CBS news, this same baby boomer generation now accounts for an incredible One Trillion Dollars in annual income! The marketplace continues to respond to this generations every whim.... now when you hear a music background for popular advertisements, it is likely to be an old tune from 60's, and 70's.

As baby boomer generation enters fifth decade of life they have begun to approach "aging process" as a not-so-inviting-prospect. Indeed they are doing everything in their power to slow down this process and to extend their lifespan with quality years. As one marketer commented: "They are entering middle age kicking and screaming."

8-REASONS MLM DISTRIBUTORS FAIL...

There dozens of reasons why any one individual might not be successful with his/her network marketing business... or any other business for that matter.

Here are a few that I can think of right off top of my head:

NOT TREATING IT LIKE A BUSINESS...

Network marketing or MLM is just another method of distribution of a product or service. It is a "business" in every sense of word. Many new distributors do not realize that all same skills and dedication to effort, that are required to be successful in any business, are needed in their MLM business.

UNREALISTIC EXPECTATIONS...

Unfortunately, this industry has reputation of making it sound too easy. Distributors, in their eagerness to build "any" type of organization, paint too rosy a picture to convince a prospective distributor to come aboard. This is a disservice to industry, recruiting distributor, and to prospect. Experienced and successful distributors do a lot of "sifting & sorting" to find right prospects for their organization. They require that prospect jump through a lot of qualifying hoops to become part of team.

NOT BEING TRAINABLE...

If you cannot, or will not, take coaching and instruction then MLM is not for you. Surprisingly, those with strong professional selling skills are often worst choice you can make for potential team member. They often think they must "re-invent wheel" to conform with their selling experience. Your successful upline "knows" how to work your business. Follow their lead and duplicate already successful system.

POOR CHOICE OF UPLINE...

Your choice of your upline sponsor is critical to your success. Most new distributors give little or no attention to this important detail. If you sponsor is not a good trainer, or is not willing to implement systems necessary to support YOU... then you have wrong sponsor. Your sponsor, in truest sense of phrase, is your "partner in success". A bad one can stifle your success... a good one can skyrocket your profits and greatly shorten our learning and selling cycle.