The Multi-level-marketing industry has exploded over last couple of years. Billion dollar giants worldwide are getting in on hype because they realize it will make their company more money. Internet users worldwide are also getting involved because of endless opportunities to make some money as well.

In MLM, everybody wins!... that is, unless you're like most of us who get fed up with buying into promises that don't deliver results. The countless hours of advertising with nothing to show for it. The maxed out credit cards and empty bank accounts.

The #1 reason most people fail in MLM is because of downline system. And here's why...

In most MLM's, you are required to build what's called a "downline", or rather promote company and have people sign up under you. Only once people sign up will you qualify to earn commissions.

But therein lies problem...

Most people don't have ability to build even one downline on their own, let alone several. Even worse, if program's compensation plan requires that multiple powerlines are built BEFORE you can achieve high-dollar status, chance of financial success is even less likely.

Imagine with me for a moment...

I'll get right to point...

It can be a real pain in butt trying to build an opt-in list using "old school" methods of list building that every Internet marketing guru out there is teaching these days.

They tell you... "Use pop ups and pop unders, delayed pops, and exit pops", "Put a subscription box on every page of your website", "Use Pay-Per-Click (PPC) search engines to drive traffic to your opt-in page", etc. etc. etc.

Those methods are OK, in my opinion. If you're using them now and they are effective for you, continue using them. If you're not, I'd suggest that you at least experiment with them to see if they work for your situation.

---> THE BIG PROBLEM IS THIS...

The two biggest problems you'll face using "old school" methods are... either it takes way too much of YOUR TIME or it costs way too much of YOUR MONEY to build a list of any respectable size.

(In BizOp, MLM, and Internet marketing arenas, many potential joint venture partners won't even talk to you unless your list has at least 50,000 - 100,000 subscribers.)

---> WHAT'S THE SOLUTION?

Very simple...

Instead of waiting for customers to come to you (which you have to do even with PPC search engines)...

You can BUY subscribers.

That's right! There are companies out there that will sell you names and email addresses of people that have REQUESTED information about business opportunities.

---> WARNING: NOT ALL LEAD SOURCES ARE CREATED EQUAL

There are 8 things you want to look for from any lead/subscriber source.

Here they are:

1. 100% Opt-In: You want to buy contact information of people that have actively requested more information. There are various methods of capturing contact information. Some leads sources sell you names that came from CD-ROM that has 12 million names on it. Some lead sources pre-check subscription box, so many of their leads didn't know that they were going to be sent any information from you. You want to make sure that all names you buy have explicitly requested information that you are going to send them.

2. Targeted: You want Business Opportunity Seekers ONLY! What good is it if names you buy really just wanted to be on someone's joke list or recipe newsletter? I'll tell you... Absolutely NOTHING! Actually, less than nothing if you get a lot of SPAM complaints and your ISP bans you from sending emails or your email addresses ends up on blacklists all throughout Internet.