META Tags Explained and How To Use Them For Ranking

Written by Frank Kilkelly


The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changingrepparttar value ofrepparttar 127803 META tags. However these days are long gone. Nowadaysrepparttar 127804 META Tags are decreasing in importance inrepparttar 127805 eyes ofrepparttar 127806 search engines who are using more sophisticated methods of ranking pages (namely link popularity, optimized anchor text).

There are many different types of META tags butrepparttar 127807 one that can affect ranking arerepparttar 127808 Keywords META tag andrepparttar 127809 Description META tag.

Keywords META tag:

This tag contains keywords relevant to a page. Inrepparttar 127810 past search engines referenced this to determine how to rank a particular page. However many people started to abuse this and stuffedrepparttar 127811 tag with keywords that were not relevant torepparttar 127812 content ofrepparttar 127813 page. This confused search engines and subsequently returned weaker search results. To combat this less and less emphasis has been placed onrepparttar 127814 Keywords META tag. However this does not mean that it is entirely useless. Here are some reasons to still include it:

* Some search engines still use it

Although most search engines do not userepparttar 127815 tag there are undoubtedly still some that do. For this reason place around 15-20 keywords relevant to your site or page intorepparttar 127816 tag. Do not attempt to cheatrepparttar 127817 search engines by repeating keywords as this is considered spamming and they may look unfavourably on this.

* Account for misspellings of keyphrases

People can misspell certain keyphrases that you may be optimizing for so it is common to place these misspellings intorepparttar 127818 Keywords META tag. This allows you to rank in search engine results for misspellings without having to represent them onrepparttar 127819 actual content of your page.

SEO Deadly Sins - Mistakes That Hurt Web Page Ranking

Written by Frank Kilkelly


The following are a list of mistakes can ensure that your site maintains a low ranking withrepparttar search engines. Avoid at all costs.

* Specifying no title for your page *

I cannot stress how importantrepparttar 127802 title of a web page is. Failing to specify a descriptive, keyword optimized title will do untold damage to your ranking withrepparttar 127803 search engines. It isrepparttar 127804 equivalent to owning a shop and boarding up its windows. Ideally each page on your site should have a unique, content-specific title.

* Excessive use of images or Flash animation on a page *

If your web page has plenty of nice-looking graphics and eye-popping Flash animation and not a lot of textual content it may indeed look nice but have you ever considered what howrepparttar 127805 search engines might see it. Search engines thrive on textual content, scavenging as much text as they can but unfortunately they cannot understand images or Flash animations like we can and so will find nothing of real value on your page. Try to balance your page so thatrepparttar 127806 textual content is given priority and that any images or animations are used only when needed. Also it is a good idea to attach some text to an image by using its ALT tag as search engines use this text when determining rank.

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