Written by windsong

Meta tags are useful in getting better listings inrepparttar search engines. However, not all search engines support meta tags. This means that some search engines ignore them. But include meta tags in your document forrepparttar 128177 engines that do use them. It will significantly increase your rating.

There are many, many different meta tags. The only ones you need to be concerned with arerepparttar 128178 "description" and "keyword" tags. (And "title" tag, of course.) The description tag provides a summary which appears when your page comes up on a search. Without this "description"repparttar 128179 search engine will create one. It will generally userepparttar 128180 first few lines of text atrepparttar 128181 top of your page. Meta tags are to be placed insiderepparttar 128182 head tags. Here is what your meta tags should look like:

Web Site Utilities for Webmasters

Search engines that read everything on your page will include alt tags and links to a banner that is atrepparttar 128183 very top of your page. This is why it is not a good idea to have a banner atrepparttar 128184 top. The beginning of your page should be a title (use keywords here) and text. The first paragraph should be heavy with keywords, but not so heavy as to make it difficult to read or understand. You want to workrepparttar 128185 keywords in so it sounds natural for them to be there.

If your site is heavy on graphics and short on text, then you need to use meta tags. Otherwise, you have very little chance to come up onrepparttar 128186 search engines. Considerrepparttar 128187 meta tags as tools that make up for a lack of text on your site. Your best option, however, is to have a site that is heavy in content and text. You will not only get a better ranking inrepparttar 128188 search engines, but you will pleaserepparttar 128189 people who visit your site. After all, isn't thisrepparttar 128190 name ofrepparttar 128191 game?

"Keywords" tags provide keywords forrepparttar 128192 search engine to associate with your page. It gives your page a chance to come up if someone is searching for one or more of your keywords. Choose your keywords carefully. Try to imagine whatrepparttar 128193 searcher will enter for their search. Do NOT use keywords that are not relevent to your site. Many people think that because "sex" is one ofrepparttar 128194 most common keywords used for a search, that it is good to include it in their keyword list. This is just another form of spam. Don't do it. You could get a lot of hate mail. Key words should always be two or more words, in other words, key phrases. If you only use single keywords you are likely to get lost inrepparttar 128195 crowd. For example, if you have a site that specializes in 'free business opportunities', list that as a keyword phrase instead of listing each word ie: free, business, opportunties. It is not likely that someone looking for 'free business opportunities' is going to type in just 'business' into their search. Can you imagine allrepparttar 128196 sites that would come up if that wererepparttar 128197 case? You would be lost inrepparttar 128198 crowd. Be specific with your keyword phrases. Put yourself inrepparttar 128199 place ofrepparttar 128200 person doingrepparttar 128201 search. What are they likely to type in as their search?

Learn promotion through the search engines

Written by Chuck McCullough

According to a new survey carried out by Alliance & where ID_NUM=9270; Leicester, one in five small business owners view tax as their greatest concern. The Chancellor has announced in his last budget that companies with profits below œ10,000 will not have to pay any corporation tax with effect from 1 April 2002. The question to be asked is: does that announcement make incorporation a more attractive option compared to being a sole trader?

The answer is that from a tax point of view, it is advantageous to trade through a limited company as long asrepparttar income is drawn fromrepparttar 128176 company byrepparttar 128177 owners as dividends from their shares andrepparttar 128178 amount of dividends drawn is restricted belowrepparttar 128179 40% band rate (i.e. œ31,063 for tax year 2002/03). That way,repparttar 128180 owners have no further personal tax ("income tax") to pay. Moreover, dividends are not subject to national insurance contributions. This is excellent news of course. But, if dividend income falls withinrepparttar 128181 higher rate bracket of income tax (i.e. above œ34,515), they will be taxed at 22.5% onrepparttar 128182 excess, which of course will increaserepparttar 128183 tax burden. The company profits are subject to corporation tax rates. Those are lower than income tax rates.

The most catastrophic scenario is whenrepparttar 128184 director takes his reward fromrepparttar 128185 company as salary. Then his/her salary is taxed at income tax rates (like a sole trader's income). That is because, unlike sole traders,repparttar 128186 tax system treats companies as separate from their owners because a company is a separate legal entity. The problem is thatrepparttar 128187 income taxes are higher than corporation tax rates. On top of that, they will be subject to employee and employer national insurance contributions, which of course increaserepparttar 128188 tax burden and render his position worse than even an unincorporated business ("sole trader"), because NIC Class 1 on payroll are higher than NIC Class 2 paid by self employed.

In contrast, a self employed person ("sole trader") is taxed at income tax rates onrepparttar 128189 profits from his business, which are added to his other sources of income. As it has already been mentioned, income tax rates are overall higher than corporation tax rates. On top of income tax, national insurance contributions class 4 are payable onrepparttar 128190 business profits within a specified band (7% on profits between œ4,615and œ30,420). National insurance contributions Class 2 are also paid by self-employed people, although those are lower than those payable by company directors on their salaries.

To illustraterepparttar 128191 above, let's take a simple example. We have a limited company and a sole trader. They both make œ60,000 profits each inrepparttar 128192 tax year 2002/03. We assume thatrepparttar 128193 company director takes a salary equal torepparttar 128194 amount of his personal allowances (untaxed income) of œ4,615 andrepparttar 128195 balance as dividends. The company will pay corporation tax at 19% equal to œ10,523 and nothing else. The sole trader will pay income tax œ16,542, National insurance Class 2 œ104 and National insurance Class 4 œ1,806. Total œ18,452. The bottom line is thatrepparttar 128196 person that has incorporated his business into a limited company will make a tax saving of œ7,929 compared to a sole trader! Isn't that fantastic?

Somebody might be wondering: why is this entire happening? The official explanation is that, this government, to helprepparttar 128197 economy grow, encourages people to leave as much profits within their businesses to be reinvested, instead of being taken out and spent.

The "unofficial line" is that, as a matter of fact, for yearsrepparttar 128198 Inland Revenue has tried to reclassifyrepparttar 128199 self-employed. The 1% in NIC hike on staff salaries aboverepparttar 128200 NIC threshold from next April adds to bothrepparttar 128201 employees' and employers' tax burden and may more than offsetrepparttar 128202 saving fromrepparttar 128203 corporation tax zero rate onrepparttar 128204 first œ10,000 of profits.

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