MAXIMIZING YOUR SEARCH ON GOOGLEWritten by Gini Graham Scott
Not only is Google.com one of best search engines with largest data bases, but you can maximize your ability to search on it if you know how to do this. Google is widely recognized as an excellent search engine. It has been rated #1 search engine for providing an Outstanding Search Service by Search Engine Watch. It was also rated Most Webmaster Friendly Winner. In fact, Google has received extensive industry praise and accolades, including being: -listed among top 100 Web Sites for Search and Reference by PC Magazine (March 2001), -rated Most Intelligent Agent by Wired Readers Raves (October 2000), -described as "Best Bet" Search Engine by PC World (September 2000), -characterized as "Best of Web" by Forbes Magazine (September 2000), -listed as Editors' Pick at CNET (August 2000), -honored for Best Technical Achievement and given a People's Voice Award by Webby Awards (May 2000), -listed among Top 10 Sites by TIME Digital (May 2000). It was even described as Best Search Engine on Internet by Yahoo! Internet Life (January 2000) and as Best Search Engine by Net (March 2000).
How Google Works Google was originally founded in 1998 by Larry Page and Sergey Brin, two Ph.D. candidates at Stanford University in Palo Alto, California, who developed a technologically advanced method for finding information on Internet. Their intention was to create a powerful, but simple-to-use format for finding most relevant answers to search queries. Google uses a sophisticated text-matching technique to find pages that are both important and relevant. It not only returns pages containing all search terms by default, unless an OR operator is used, but it looks at pages linking to that page. Then, it ranks its search results in part by using a proprietary page-ranking system which is partly based on how often other sites link to that site, according to a Wall Street Journal article by Walter S. Mossberg, "Search No Further: Google Is Best Search Engine", published in March 1, 2001. Also, Google rates more highly those pages where query terms are near each other. In short, a Google search is based on combining its PageRanking system for ranking Web pages with a sophisticated text-matching techniques to find pages that are both important and relevant to provide a good match for each query. Then, search results return a short summary of each Web page, which features a short excerpt or snippet of text matching query with search terms highlighted in boldface. This way you see what is currently on page rather than a never changing Web page summary. In addition, Google provides a link to a snapshot of that page, called a "cached version", which Google saved when it first indexed site. Google further provides a link to a list of similar sites, though they are not exactly on target, such as linking to other types of cars, when you do a search for Ford or GM.
Google's Database of Sources Google developed its database of sources through an automated computerized search, based on directly indexing Web pages through a full text analysis and on including additional pages through link analyses. It does this link analysis by looking at text in and around hyperlinks, and uses this information to help define pages which links point to. Should it find that many pages point to same site, using particular words to do so, Google is programmed to presume site is relevant for those words, even though it hasn't visited that site. Through this link analysis, it leverages its search ability. Thus, for example, when Google reported a full-text index of 560 million URLs in June 2000, making it largest search engine on Web, its link data expanded its reach to another 500 million URLs or about 1 billion pages, as reported by an article in Search Engine Watch: "Google Announces Largest Index" (from The Search Engine Report, July 5, 2000). As of November 2000, its reach was even larger, when it reported indexing 602 million pages and 1.2 billion pages through link data - more than double size of any other search engine, including Fast, WebTop.com, Inktomi, AltaVista, Northern Light, Excite, and Go (previously Infoseek and now about to go out of business), according to an article on "Search Engine Sizes" in Search Engine Watch by Danny Sullivan (November 8, 2000). This database not only includes Web sites, but it now includes Adobe PDF files from all over web, first of any major search engine to include such files, according to Search Engine Watch article by Danny Sullivan in February 2001: "Google Does PDF and Other Changes." By mid-February, Google enabled users to access full text of 13 million PDF files, indicated by a "pdf" label next to their title, although text-only versions are available. The way to access these files is to include "inurl:pdf" command after all of your search words, although these files turn up in a regular search, as well. In addition, Google has added an index of WL and HDML pages, which are designed for WAP browsers, now at 2.5 million pages. Plus Goodgle has set up a University Search program, in which universities can make their sites searchable for free. Still another recent development is Google Toolbar, which users with Internet Explorer can download, so they can access Google's search technology from wherever they are on Web without having to return to Google's home page to do a search. This toolbar also enables users to search more deeply on pages of site they are already visiting as well as learn about similar pages and about pages that link back to that page. Plus this tool bar will highlight users' search terms on page, each word with its own color.
Who said nothing is for free?Written by Nicole Seekely
So many people wonder how companies can afford to give away freebies. I received 250 business cards for free other day and my friends couldn't understand how I got so much free stuff. I said, "You just fill out a survey and they send you something." But there's much more to it than that. One of main reasons companies give out free samples is to give customers an incentive to go to their site. Often times, users will buy additional items if they're on sale. Giving out freebies is not only a cost effective way of promotion but also can be a viral marketing strategy since most people who request freebie tell their friends about it, who tell their friends about it, etc. Still, giving away free offers can create a major dent in company's budget. Some businesses offset price of freebie by having sponsors. There are many ways to go about this. Many have co-registration checkmarks on form, or request person's e-mail address to keep them updated on new products. It's important to keep cost of freebies down even if there are sponsors. Generally, freebies are .50 cents to a dollar, but it depends on kind of arrangement each company has with post service. Another big reason companies offer free samples is to get return customers. Giving away freebies is a great way to generate trial and awareness. Obviously, if a user receives a product in mail, tries it, and likes it, they're going to probably buy it next time they see it in grocery store or online. Normally companies expect 10 percent of