Written by Ron Sathoff

One ofrepparttar problems that I've seen with Internet business isrepparttar 127404 isolation it can create. Of course, some people may see this as a positive. In fact, I've even read articles that claim that one ofrepparttar 127405 biggest advantages of running a business overrepparttar 127406 Net isrepparttar 127407 fact that you don't have to deal with anyone face-to-face. These articles make it sound like personal communication is something to be avoided or feared.

All I have to say to this is "Nuts." EVERY BUSINESS, whether it is a roadside apple stand or an Internet Solutions Center run from a cave in Tibet, can benefit from simple human contact and communication. In my opinion, one ofrepparttar 127408 biggest ways you can benefit from "the human touch" is when you begin to market yourself.

Now, when I say, "market yourself," I mean just that; I don't mean marketing your business, your product, or your opportunity. I mean marketing YOU.

Think about it: What do successful Internet businesses have thatrepparttar 127409 losers don't? In many cases,repparttar 127410 answer is simple: a person behindrepparttar 127411 business who has a reputation for being a trusted expert.

Someone who knows what they are talking about, and is seen as trustworthy, has a definite edge over a nameless, faceless person lurking behind a business front. People want to deal with PEOPLE, not with corporations, and definitely not with just a web site.

So, how do you createrepparttar 127412 kind of image that will make customers feel comfortable and secure dealing with you? I've found that there are many different ways of doing this, but here are three tried-and-true techniques:

1) Share your expertise: You can help build a reputation by simply offering your knowledge to others. If you have a lot of experience onrepparttar 127413 Internet, share your stories. If you have knowledge of marketing, teach people how to be better marketers. How? Well, you can offer this information on your web site. Or, you could go onto discussion boards and share your knowledge with other participants. You could even write an article sharing your experiences and opinions!

Gimme a Break!

Written by /"Wild Bill/" Montgomery

Remember, when you write your sales copy, that you are not a lecturer and your potential customer is notrepparttar audience.

The three required building blocks of great sales copy are Introducingrepparttar 127403 product, Arguing why it isrepparttar 127404 best value or quality, and Proving your substantiations. This is a fact that will greatly increaserepparttar 127405 selling efficiency of any marketer who is clever enough to seerepparttar 127406 force of it. Everybody wants to know what they're buying, and there is a certain art to persuading them to conclude that yours isrepparttar 127407 product that they need. You need to mesmerize them with your lead in, introducingrepparttar 127408 answer to their problem. Offerrepparttar 127409 arguments that are already clicking in their head, and show themrepparttar 127410 proof that substantiates your argument.

Too much information puts your potential client inrepparttar 127411 position of boredom and frustration. Don't talk them to Death, with too much data when making your sales pitch. Your are not inrepparttar 127412 business of writing a biography of your product and yourself (orrepparttar 127413 owner ofrepparttar 127414 product), you are inrepparttar 127415 business of makingrepparttar 127416 sale.

Say it once, Say it clear and Move on!

How many times do I have to hear about how your product does this or does that? Am I such a complete moron that I can't remember it from one paragraph torepparttar 127417 next? I can't tell you how much I hate having to tread through countless piles of advertising manure telling merepparttar 127418 same thing over and over, only changingrepparttar 127419 words.

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