Written by Patrick Tan

Everyone loves bargains. Shoppers will flock to your site if you can offer quality branded goods at deep discounts. Not only that, these shoppers would be more than eager to share their best buys with friends, colleagues and relatives. They may even volunteer to buy on behalf of those who do not have access torepparttar Internet.

Studies have shown that online shoppers are more price-sensitive. A look atrepparttar 127576 financial statements of listed online retailers revealed an unhealthy trend - cost of sales is much higher than revenue. In other words, most online retailers are resorting to cut throat pricing to increase sales.

While analysts pointed their fingers at new competitive pressures presented by companies that help buyers compare prices online, I believe consumers are simply not motivated enough to make more purchases online if stores do not offer their products at below regular retail prices. Inrepparttar 127577 impersonal environment of an electronic store, consumers' inherent desires to seek out good bargains become a dominant factor in deciding what and where to buy online.

How could you sell quality branded goods at 50% off without losing money? Quite simply by securing alternative sources of products. Many manufacturers and wholesalers are flooded with overstocked and surplus goods in their warehouses. They must liquidate millions of dollars worth of top quality merchandise at "distressed" prices every month to make room for new products.

Merchandise can become "distressed" for several reasons: + Overstocked goods are sold as closeouts. + New models make previous models obsolete. + A product line is discontinued. + Changes made torepparttar 127578 product's color or label. + A large contract order is cancelled. + A manufacturer is forced to close and must liquidate its goods. + A manufacturer is forced to liquidate its goods to generate operating capital quickly. + A manufacturer has limited warehousing space and must move its inventory to make room for new merchandise. + Refurbished products that are as good as new. + Product over-runs.

Whateverrepparttar 127579 reasons, "distressed" goods are still quality products and they carryrepparttar 127580 full manufacturer's warranties just likerepparttar 127581 regular goods.

Most of these "distressed" products are bought by wholesale clubs and online discount stores at prices way below manufacturing costs. Although these products are resold at discounted prices,repparttar 127582 profit margins would still be fairly comfortable to turn in good profits with a high sales turnover. Online discount stores that adopt this business model includes NASDAQ-listed FragranceNet,,, and

You do not have to operate inrepparttar 127583 same scale as these online discount stores. Neither do you haverepparttar 127584 warehousing facilities and resources to compete with these established discount stores. Acting as an affiliate of these discount stores will not work either, as shoppers would have gone torepparttar 127585 online stores directly on subsequent visits.

The objective of offering bargains to your target audience is to entice them to visit your site as often as possible. Its acceptance will open up many other opportunities to sell your key products and services. A viable approach for small businesses is outlined below.

Adopt a highly selective product strategy. ---------------------------------------------------------- Keep your business simple by staying focus on one product or a narrow range of products that are complementary to what you are offering at your site. Treatrepparttar 127586 business as a form of providing value-added service to attract and retain visitors to your site.

The Nigerian Scam

Written by Richard Lowe

The Nigerian Scam letters - I'm sure you've received them in your mail and your inbox. This scam has been running for decades, and by now I would think that most people inrepparttar United States have received it or heard about it in one form or another.

Often an official-looking letter arrives inrepparttar 127575 mail. It is postmarked from Nigerian, has a hand-written address andrepparttar 127576 letter appears to be hand typed. It begs for help and offers a handsome return for your time. And I do mean a handsome return - typically it offers over a million dollars forrepparttar 127577 simple favor of using your bank account to transfer some money.

Don't even think about responding - this is a scam ofrepparttar 127578 worst sort. There are people who have lost their entire life savings because they calledrepparttar 127579 phone number and let their greed kick in and left their brains at home.

Sometimes this scam arrives in your email - an example email is included below (note this is a scam - do not try and respond to it).

-------------------------------------------------------- LADY MARYAM ABACHA ABACHA COURT GIDADO ROAD KANO-NIGERIA THE PRESIDENT/CEO

Dear Sir,


I am Lady Maryam Abacha, wife of late General Sani Abacha, Ex-military Head of states ofrepparttar 127580 Federal Republic of Nigeria who died on 8th June 1998 of heart problems. l contacted you because of my need to deal with persons whom my family and l have had no previous personal relationships. Sincerepparttar 127581 death of my husband, my family had been subjected to all sorts of harassment's and intimidation with lots of negative report emanating fromrepparttar 127582 government andrepparttar 127583 press about my husband. The present government has also ensured that our bank accounts are frozen and all assets seized. It is in view of this that I seek your cooperation and assistance inrepparttar 127584 transfer ofrepparttar 127585 sum of US$30,000,000.00 (Thirty Million United States Dollars only) beingrepparttar 127586 very last of my family fund in my possession and control. An earlier attempt inrepparttar 127587 physical movement ofrepparttar 127588 sum of US$47,000,000.00 was to avail asrepparttar 127589 money was confiscated and my International passport impounded atrepparttar 127590 Muritala Mohammed International Airport, Lagos in August 1998.The Federal Government has seized all our properties and frozen all our accounts both local and International, but my only hope now isrepparttar 127591 availableUS$30,000,000.00 which l carefully packed and deposited with a security company as photographic materials where my brother-in-law is working as a General manager when my husband died. If you are willing to assist us in receiving this money on our behalf, please contact my brother-in-law Alhaji Buba Abacha immediately onrepparttar 127592 following Telephone Number DELETED or EMAIL-DELETED@TOPROTECTYOU.COM to discussrepparttar 127593 details and negotiate your reward, which l can assure you, will be very substantial .Please, ensure to keep this proposal very secret and confidential. We await your immediate response. Maa Salaam. Sincerely, LADY MARYAM ABACHA. --------------------------------------------------------

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