There are 1000's of ezines out there. So You ask...
"which ones do I advertise in?"
You must find ezines with what I call "active readership". Active readership will lead to a higher response rate for your ezine advertising. Everybody wants and needs this for their online business to be a success.
Use following secrets to explode your response rate and you will be able to negotiate for lower ad rates at same time.
Little Known Secret #1: Find a list that you would like to advertise in, go to that site and look at how e-mail addresses are collected.
Your prospects are intelligent people! Something that we know about behavior of surfers, they are hesitant to make a decision. Fearing spam they hesitate to fill out forms with their paid for e-mail addresses. They will find out anyway to subvert system and still get their freebies.
Anywhere from 75%-90% of ezine subscribers will type their free e-mail addresses on these forms. Many times these are throw away addresses, which may never be checked again. Your ad may never be seen! Okay, so what are effective ways to get high quality prospects that are active on net. More importantly "prospects that will see your ad"
http://www.sell-your-site.com/subscribe.html and examine how taking away a subscriber form and placing just a button adds more "active readers to a newsletter". Once prospects click on button publisher gets subscribers dial-up account address. Everybody checks their paid for accounts at least once daily maybe even more. More importantly, these newsletters are read and thusly your ad will be ultimately seen!