Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner day…great.What I want to write about today was advertising… 1) When should I advertise? 2) How should I advertise? 3) How much of a budget should I allow?
These are
three BASIC questions each business needs to answer before listing in any advertising campaign, online or offline. I will address each of these points very briefly in a matter of opinion.
1)When should I advertise? When you’re busy. Many businesses make mistake of advertising when they are not busy. This will often lead to ‘feast or famine’ result. The time to advertise is always. If you need to start somewhere advertise when you are busy and watch peeks and valleys level out. 2)How often should I advertise? Repetition is good, it helps create brand awareness. Find venue that works best for you and stick with it. Keep flow charts running so you can calculate return. Advertising, done properly doesn’t cost…it pays. 3)How much of a budget should I allow? This answer usually comes from your business plan. Work your plan and plan your work. If you come in under budget and achieved or exceed projected results put funds into growth of your business.
Here are a few free tips that may help you:
Tip 1 Do me a favor. The next time you are shopping at your local Wal-Mart, Home Depot or Tops, create a third eye for ADVERTISING. Walk isles you would normally walk and buy items you would normally buy. At same time, keep your third eye opened. You will begin to recognize some common factors. Signage colors, placement of merchandise, free sample booths or aroma of baked goods. Allow these corporate giants to show you some advertising psychology that has proven success and apply these concepts in your world. Helpful Links Psychology of color- http://www.weprintcolor.com/moodofcolour.htm What do you see? http://www.cs.toronto.edu/%7Emoraes/illusion.html How does color affect your mood? http://www.weprintcolor.com/usingcolour2.htm
