Creating successful ad copy is important to
success of your company or web site. Without right structure or word format your chances of selling your products or services are slim to none. One of most important aspects to writing killer copy is you first must really believe in your product or service. If you don’t, forget it. If you truly believe your product or service is something very special, everything you write, say, or do with it will be done with enthusiasm. This enthusiasm will be read in your sales letter, literature, and even in your ad copy.
Here are some tips that will help to make your ads stand out:
1. Make ad enticing.
2. Use short words and short sentences if possible. People can’t and won’t read long complicated copy.
3. Make sure every sentence flows into another. Explain who you are, what your product is and what benefits buyer will get out of using product or your service.
4. Get testimonials and publish them. This will create credibility for you and your business.
5. Write your ad like you are talking to somebody, not at them. Use informal language and keep it simple and easy to understand.
6. Make sure all your information is clear, concise, effective and error free.
7. Remember acronym AIDA (Attention, Interest, Desire, Action). You must write your copy to grab your customer's attention. Then create interest in your product or service. Once you have sparked person’s interest then stir in him or her desire for your product. You can do this by using carefully selected words. Then, of course after all this you need to cause him or her to take action. You need to stimulate in them need to take action.
8. Use "FREE' in your ads, especially when offering information.
9. Describe your products using benefits rather than features. For example, don’t say "this xxxx has a, b, c and d" instead say xxxx will save you time and money because it has a, b and c features. Remember, your customer only cares about what it will do for them. Show them how your product is a solution to their problem. Here is an example of what I’m talking about: Did you buy a car with air conditioning just because it had a/c or because it would keep you very cool and comfortable on hot days? Did you buy it because it had antilock brakes and airbags, or because it was very safe for you and your family?
