Low Cost Web Site Promotion For Small Businesses

Written by Daria Goetsch

Promoting your small business website inrepparttar search engines can be a daunting task. Use of free submissions and link popularity is a good starting point for your website promotion campaign.

Start withrepparttar 125027 basis of good search engine and directory listings. Make sure you read and follow each search engine and directory's rules for submissions. Before making submissions, always verify that all your website links and pages work, with no pages "under construction".

Search Engines and Directories

Begin withrepparttar 125028 Open Directory Project (ODP http://www.dmoz.org). ODP is free and provides secondary search results to many other search engines. (Secondary search results are search results that come up afterrepparttar 125029 primary search results of a search engine are shown.) Google usesrepparttar 125030 ODP directory results in their search engine results.

It is preferable to secure a listing in ODP before submitting your website to Yahoo!, but it often takes time to become listed in ODP and may not be possible. If you can afford a yearly $299.00 subscription to submit to Yahoo! (http://www.yahoo.com), do so. If you are a non- commercial website, you may be able to submit your website for free. You will findrepparttar 125031 rules about free submissions when you click onrepparttar 125032 "suggest a site" link atrepparttar 125033 bottom of your chosen category page.

Google isrepparttar 125034 top search engine and one you want to be listed in. Google provides secondary search results to other search engines and directories.

If you do B2B (business-to-business) with other companies, Business.com (http://www.business.com) is a reasonable $99.00 subscription per year and gives yourepparttar 125035 opportunity to list not only your home page, but four other pages from your website. The Business.com search results are used by many other business sites for search results.

Inktomi is a good choice for a reasonably priced link (yearly fee of $39.00 for first page, $25.00 per page 2-1000 for additional pages) and will get you into secondary search results for repparttar 125036 MSN search engine. Position Technologies has a good submission program available for Inktomi (http://www.positiontech.com/).

Zeal.com (http://www.zeal.com) listings are part ofrepparttar 125037 LookSmart directory, which provides primary search listings for MSN. You must sign-up to become a Zeal editor and pass a test before being able to add your non-commercial submissions to Zeal. Articles and tutorials are good choices to use when submitting non-commercial information from your website to Zeal.com.

Many ofrepparttar 125038 major search engines still include a free submission section for their listings. Paid Inclusion and PPC (pay-per-click) are alwaysrepparttar 125039 faster choices, but if your budget is limited you may want to consider submitting and waitingrepparttar 125040 6-8 weeks (or more) it often takes to see your listings show up.

Major search engines providing free submissions include: Google (http://www.google.com), AltaVista (http://www.altavista.com), and AlltheWeb (http://www.alltheweb.com).

Secondary search engines you can submit to for free include Gigablast (http://www.gigablast.com) and ScrubtheWeb (http://www.scrubtheweb.com). One smaller directory is JoeAnt (http://www.joeant.com).

Link Popularity Methods

If you are a small business, seek out business directories to submit to, especially those directly related to your business.

A Beginner's Checklist to Promoting an Online Business (Part 1)

Written by Angela Wu

The Internet's full of hyped-up promises ofrepparttar 'ultimate' marketing secret that will singlehandedly skyrocket your business to instant success.

Naturally, this is ALL it is: hype. There's no single 'secret' that will magically transform a fledgling business into a powerful money-maker. Instead, every business owner is responsible for testing and refining various techniques until he or she has developed a solid, effective base that producesrepparttar 125026 desired results.

What works for one business may not work for another! Likewise, another business may have poor results with one method, while others experience great success. Here's a quick checklist of some ofrepparttar 125027 more popular -- and completely free -- marketing techniques to help you build your online business (note: this is a 3-part series).


1. Build and use your own opt-in list of targeted and interested prospects. Offer a free newsletter that provides fresh, interesting, and relevant content. You'll receive feedback from your readers about what's important to them, and over time they'll come to know and trust you. Your products, services, and even recommendations will then be taken much more seriously because you've developed credibility with your readers.

2. Contribute to newsgroups or discussion boards. Establish yourself as a helpful member of a community. Other members ofrepparttar 125028 community who come to know and respect you will often refer you to others.

3. Niche directories or search engines. Find allrepparttar 125029 highly-targeted directories and SEs for your market, and then work to get listed. You'll be surprised at how many niche sites there are! Good places to start looking are http://yahoo.com/ and http://www.dmoz.com/ .

4. Build your link popularity. For example, you can trade links with other businesses in your market so that you can 'share' each other's traffic. Most ofrepparttar 125030 major search engines take link popularity into consideration when ranking your site.

5. Endorsed mailings to other lists. Findrepparttar 125031 editor of a great newsletter, and offer your product or service to him for free in return for a review or an endorsed ad to his list. Endorsements fromrepparttar 125032 editor can far outperform regular 'ads', since they come from someone they know and trust (the editor).

6. Testimonials. It's fine for you to say that your product or service is wonderful... but there's far more 'punch' when someone else says it! Testimonials show prospects that you have happy customers and helps them to make repparttar 125033 decision to buy.

7. Use autoresponders to follow-up with your prospects. It has been proven time and time again that autoresponders can dramatically increase your profits! They're also great time-savers, saving you from following up with each prospect manually.

8. Ad swaps. You can get extra exposure for 'free' (no out-of-pocket expenses) by swapping ad space with another editor that caters to your audience. Plus it's a great way to put 'remnant' ad space to good use.

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