One diet that has reached beyond weight loss program boundaries and invaded areas heretofore unknown: areas like beer commercials and even all sacred fast food menus.

There was even a recent report on how this diet has taken a huge revenue chunk out of bread and flour industries. Now that's power.

You know which diet I'm talking about of course.

The big LC - LOW CARB

(also known as lo carb, Atkins, protein diet, Adkins,no carb, etc)

The low carb diet isn't new. In fact it's been around for years (long before Atkins wrote about it). And yet it just keeps pressing on, affecting our food choices and popular culture.

So what is it about low carb diet that makes it so popular? Here are 3 reasons:

#1 You can eat as much as you want (of certain low carb foods)

While type of food is restricted to low carb or no carb, you don't have to restrict how much food you eat (in theory).

This fact makes low carb diet popular with those of us who have been starved and deprived by low fat diets for years.

It's a kind of 'have your cake and eat it too mentality' (as long as cake is low carb!) Essentially low carb diets says 'Eat all you want and STILL lose weight'

Hey, sign me up.

#2 You can eat 'bad' food.

Human nature being what it is, we love to break rules, step over line, tempt fate, and do something 'bad'.

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