Love Those Telephone Solicitors!

Written by Mary Wilkey

Hey, I'm just like you! I absolutely go spastic over these unwanted, bothersome calls—at least I used to!

Here is how I've learned to make lemonade out of these lemons: It is FUN, so EASY, and you just about have a captive audience, as they really don't know where you're going, and they will listen to you!

The first one I ever did went like this:

The gal said, "May I speak to Mary Wilkey, please?" "This is she."

"This is Darla from Eagle blah-blah-blah . . . "

I cut her off and said, "Hi, how are you today?"

She, of course, said "Just great—how are you?"

"Oh, I'm so glad you asked. No one cares much these days. To tell yourepparttar truth, I'm really having a lot of problems—my arthritis is acting up, my eyelashes hurt, and to top it all off, my dog just died!"

She reacted, "Oh, I'm so sorry to hear that!"

"Yes, well—things will get better, I'm sure—what company did you say you're with? Could you spell that, please?"

She did, and I asked whererepparttar 134291 company was located, and she said Denver and Atlanta. I asked where she was calling from, she said Atlanta, and I asked if she was from Atlanta, and she said that she moved there from Indianapolis, and I said I used to live there, and my daughter still does, and isn't it a beautiful city, blah, blah.

Top 5 Marketing Predictions for 2002

Written by Michael Low

Prediction #1: Pay-Per-Click Rocks

Pay-per-click (PPC) advertising will rock in 2002. PPC engines like Overture and FindWhat are performing extremely well.

Sites displaying Overture's listings include America Online, Yahoo, Lycos, Hotbot, Altavista, Netscape, InfoSpace, Dogpile and Excite.

Overture's partnership with Yahoo ends in June 2002. Yahoo is likely to roll out their own PPC system.

I expect more search engines to adoptrepparttar PPC model or offer co- branded Overture listings inrepparttar 134290 months ahead. Google, which runs a CPM AdWords model may start experimenting with PPC.

If you are advertising on Overture, expect gradual increases in traffic from most keywords.

To read more on PPC advertising, go to o.cgi?l=topic-ppc

Prediction #2: Ads Grow BIGGER

Yahoo has begun displaying larger banner ad units that are 720 x 90 in screen size. I expect more sites to follow. The standard 468 x 60 banner size may be replaced with a larger one.

Sites that depend largely on advertising for their revenues are likely to roll out more of these large ad units.

It is an inevitable trend asrepparttar 134291 fight for advertising dollars intensify. When web users become immune to these ads, what will content publishers do next? Try even larger ads?

To read more on banner advertising, go to o.cgi?l=topic-bn

Prediction #3: Rich-Media Ads Gain Respect

Rich-media ads with animation, sound and interactivity will be common in 2002. Flash ads created using Macromedia Flash are already gaining foothold onrepparttar 134292 Internet.

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