Last week I told you that Getty's number one rule for getting rich was to be self employed.
His second rule was that you must have a working knowledge of your business when you start and continue to increase your knowledge of it as you go along.
There's a story president of our college used to tell that illustrates that point.
Dr. Sid would get up and lecture about making money in college by going door to door selling pots and pans.
When he first started out, he would him and haw and get flustered. He'd spend days on end knocking on doors and not make a sale.
One day when he was ready to give up and throw in towel, he started reading company literature about products.
As he began reading, he started to get excited. He learned everything there was to know about those pots and pans.
He learned how well they were crafted and how superior they were over store bought brands.
The next time he went knocking on doors, he knew so much about pots and pans, that his enthusiasm was contagious.