Love Sells By Dan Reinhold

It's true, you know.

Love DOES sell.

And I DON'T mean it as a synonym for that three-letter word you usually hear...

I mean love in greatest possible sense.

Or as psychologists like to call it, "unconditional positive regard". No kidding.

Funny thing about all this relationship building stuff going on...if you're not genuinely sincere about it, it comes through.

EVEN online.

Think about that person you've just met (or just introduced themselves to you) as a sale, you may very quickly lose a potential friend/mentor/confidant/collaborator.

And a whoooollllleeee bunch of sales.

It's a pretty simple formula: I help you, you help me -or I help you WHILE you help me.

Yes, it's true; yours truly enjoyed warmth of sun and cider tent on both occasions whilst at Glastonbury.

For purpose of what I have to say here, I am going to concentrate on just one specific event that happened whilst I was there. I was in my early 20s, it was Saturday of festival and everything was just hunky dory … no, totally, it was so hunky dory as to warrant my starting a new religion, so I went back to cider tent to calm down.

I imbibed several more pints of diesel, earthed myself, and as sun began its descent, I smacked my chops, thanked staff and wandered over to main stage for what promised to be an enjoyable evening.

Yes, The Orb were playing, and their oft heard song Little Fluffy Clouds was sure to be a lovely ending to a quite lovely day.

So I trundled over to said main stage, colours of sunset now taking shape and positioned myself so as to get a good view of stage.

Sure, two blokes and a load of synthesisers isn't most spectacular stage show, but, well, I felt sure they'd put on a good light show to make up for lack of stage presence.

I was pretty early, I don't think they were due on 'til about half nine or something, and in meantime, a bloke beside me nudged me, and when I looked round, he pointed behind me. He was grinning. I turned round to see what he was on about, and there, in adjacent field, a firework display was just starting off. I smiled, thanked him, and got into display.

It was a good one; it warranted me getting my pipe out of my back pocket, stoking it with draw and cranking my brain. Whoosh! That did trick. The display was quite beautiful and I gave it my undivided attention, rockets and their explosions every bit as important as my close shave with new religion I mentioned earlier.