Lost Opportunity

Written by Bob Osgoodby

While I don't condone "spam", (unsolicited advertisements sent by email) we all realize it is a fact of life. It is one ofrepparttar fastest growing segments of Internet advertising today, and is expected to triple in volume next year. The approximate 400 million dollars spent last year is expected to grow to 1.2 billion in 2002.

Many people who have been aroundrepparttar 101094 Internet for awhile, have seen this grow to big business. But like any new industry, it is going through growing pains, and basic mistakes are being made. Until these mistakes are corrected, if you use it, like a ship without a rudder, you will eventually founder.

The first mistake being made is sending multiple copies ofrepparttar 101095 same ad torepparttar 101096 same person. When you get five or ten copies ofrepparttar 101097 same email, one right afterrepparttar 101098 other, it is immediately recognized as spam, and relegated torepparttar 101099 trash bin.

Why do they send so many copies? They get their email addresses usually by harvesting them fromrepparttar 101100 Internet. They have software with search capabilities, much likerepparttar 101101 Search Engines, that can target specific types of web sites. They collect every email address they find at a site, and move on torepparttar 101102 next.

The problem is that most people who own their own domain, have all email delivered to their main domain address. Example - my main domain address is "adv-marketing@adv-marketing.com. Anything sent to anybody@adv-marketing.com will come to my mailbox . So they find a "bunch" of addresses at a web site and consider them all "fair game". Until they solve this problem, you are wasting your money if you contract with them.

Misrepresentation is also high onrepparttar 101103 list. You getrepparttar 101104 same email with a different title inrepparttar 101105 subject each time. Many timesrepparttar 101106 title has absolutely nothing to do withrepparttar 101107 contents ofrepparttar 101108 email. It is simply their way of trying to get your attention, and entice you to openrepparttar 101109 email.

Formatting errors are rampant. Many advertisers send out attractively formatted HTML emails. There is a growing use of these types of emails, and they have a lot going for them onrepparttar 101110 plus side. But they don't recognize that all email clients (readers) are notrepparttar 101111 same. AOL for example, is probablyrepparttar 101112 most difficult ISP to send HTML documents to. If it is not done correctly, all they receive is a bunch of garbled information.

The Right Track

Written by Bob Osgoodby

There's an old saying - "Even if you're onrepparttar right track, you'll get run over if you just sit there." How many people try to set their business onrepparttar 101093 "right track" and just never make it? Just what isrepparttar 101094 "right track"?

You can be relatively sure you are onrepparttar 101095 "right track" when your business is starting to generate income. Some things you do will be good, and while others may sound good, in reality may not be. Let's take a hard look at one of these strategies.

Did you know there is software available which will allow you to automatically submit your ads to web sites that accept free ads, and to newsletters that do likewise? This software will submit any number of ads you wish, in any frequency you desire.

"Wow - what a great idea!", you might think. I can submit my ads to thousands of these sites with a single keystroke. "What a time saver!"

Some people send out a dozen or more like this everyday. Is this doing them any good? Well maybe yes, and maybe no. Let's first examinerepparttar 101096 different types of web sites that accept free ads, and why.

Many web sites that accept free ads, do it purely to collect email addresses, which they can then sell as targeted lists. They don't really care if your ad is ever seen. In fact, many have a high limit between 50 and 300 ads. Whenrepparttar 101097 next one is submitted,repparttar 101098 oldest is dropped, andrepparttar 101099 process continues.

With thousands of ads submitted hourly, how long do you think your ad will remain on their site - a minute or two - hardly worth your time. The flip side is you will suddenly find a lot more unsolicited email arriving daily from those who bought your email address. If you like receiving unsolicited email, I guess this is good.

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