Many people who have been around Internet for awhile, have seen this grow to big business. But like any new industry, it is going through growing pains, and basic mistakes are being made. Until these mistakes are corrected, if you use it, like a ship without a rudder, you will eventually founder.

The first mistake being made is sending multiple copies of same ad to same person. When you get five or ten copies of same email, one right after other, it is immediately recognized as spam, and relegated to trash bin.

Why do they send so many copies? They get their email addresses usually by harvesting them from Internet. They have software with search capabilities, much like Search Engines, that can target specific types of web sites. They collect every email address they find at a site, and move on to next.

The problem is that most people who own their own domain, have all email delivered to their main domain address. Example - my main domain address is "adv-marketing@adv-marketing.com. Anything sent to anybody@adv-marketing.com will come to my mailbox . So they find a "bunch" of addresses at a web site and consider them all "fair game". Until they solve this problem, you are wasting your money if you contract with them.

Misrepresentation is also high on list. You get same email with a different title in subject each time. Many times title has absolutely nothing to do with contents of email. It is simply their way of trying to get your attention, and entice you to open email.

You can be relatively sure you are on "right track" when your business is starting to generate income. Some things you do will be good, and while others may sound good, in reality may not be. Let's take a hard look at one of these strategies.

Did you know there is software available which will allow you to automatically submit your ads to web sites that accept free ads, and to newsletters that do likewise? This software will submit any number of ads you wish, in any frequency you desire.

"Wow - what a great idea!", you might think. I can submit my ads to thousands of these sites with a single keystroke. "What a time saver!"

Some people send out a dozen or more like this everyday. Is this doing them any good? Well maybe yes, and maybe no. Let's first examine different types of web sites that accept free ads, and why.

Many web sites that accept free ads, do it purely to collect email addresses, which they can then sell as targeted lists. They don't really care if your ad is ever seen. In fact, many have a high limit between 50 and 300 ads. When next one is submitted, oldest is dropped, and process continues.