Loose as in Goose

Written by Bob Osgoodby


When writing anything, especially ad copy, how you convey your message and your words are what count. When you get down to it, isn't it all about what you say and how you say it? A good ad stands out fromrepparttar crowd. The reader is compelled to take their time and actually read it, while quickly passing byrepparttar 121604 others.

My position is that first, your ad copy must be short, torepparttar 121605 point and have no spelling or syntax errors. Well, in a recent article, I goofed. I wrote - "I try to keep articles around 700 words, as ones much longer seem to drag, and quickly looserepparttar 121606 readers interest. What I meant to say was "loserepparttar 121607 readers interest". This was a case of "fat fingers", and of course spell check didn't find it.

I usually have my articles proofed by someone else, but was running late that week. I read it over several times, but once you make an error,repparttar 121608 odds of finding it diminish with each reading. I guess this all goes to prove, thatrepparttar 121609 concept of having someone else read your copy, is reallyrepparttar 121610 best idea.

Let's talk about some ofrepparttar 121611 things you must take into account. You need to ensure your message is read, otherwise you are simply wasting your time and advertising dollars. In order to do this, your copy must stand out fromrepparttar 121612 rest. There are a number of ways to do this, and contrary to what many ofrepparttar 121613 "pundits" say, there really is no magic formula.

If you are in business, you should subscribe to a number of ezines. Take care to readrepparttar 121614 ads, and see which ones get your attention. There are some very good copywriters, and you could do well to learn from them. Keep an electronic scrapbook of ones you feel are worthwhile.

Any good copy should entice a prospect to click onrepparttar 121615 link and open it. Whether you wish to point them to a website, or request an email from you, it is critical that you make this easy for them. Always list your web site withrepparttar 121616 http:// in front ofrepparttar 121617 URL. Example - - This allows them to simply click on it, and they will immediately be taken to your site. Likewise, always include mailto: in front of your email address - as this will open their email client and easily allow them to send you an email.

Targeting Your PR Audience

Written by Ana Ventura


Inrepparttar world of public relations, there are two ways to go: targeted or non targeted PR campaigns. A targeted public relations campaign focuses on a smaller market, a group of potential buyers that might be more likely to buy your product or service. Non targeted public relations appeals torepparttar 121603 population as a whole, and you aren't trying to aim your ideas at anyone in particular.

You might wonder why a targeted campaign is a better choice. Coca Cola or McDonald's, for example, are both companies that pitch their products to anyone who will listenrepparttar 121604 whole world over, right?

Au contraire. You might notice that different commercials for these companies are aired at different times of day. Versions of their commercials are targeted at certain age groups or "targeted markets".

Smaller companies and businesses most likely need to look for one or two specific audiences to target to, considering their budget is not nearly large enough to even try to market torepparttar 121605 masses.

There are several ways to pick and choose how to target an audience. One ofrepparttar 121606 first things to think about isrepparttar 121607 industry into which your product or service fits. Let's say you owned a small photo lab. If you wanted to target professional photographers as a market, you would stress your professionalism and quality. However, if you wanted to target people that just wanted better quality processing withoutrepparttar 121608 wait, you would want to stress not only your quality, but also your speed of service.

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