Looking to Start a New Business? Consider the Personalized Products Industry

Written by Nancy Wurtzel


Looking to launch a new consumer products business that makes and markets gifts? Why not consider a niche that has grown dramatically overrepparttar past few decades and still shows signs of continued expansion? The market has your name written all over it --repparttar 104213 personalized products industry.

Inrepparttar 104214 U.S. today, there are more than 100,000 businesses selling personalized gift products with annual sales of at least $27 billion, and these numbers are continuing to increase.

Why isrepparttar 104215 personalized gift market considered such a rapid growth industry? Several forces are at work currently drivingrepparttar 104216 personalization market.

1. The Economy: The U.S. is just coming out of an economy slump and recession. During tough economic times, consumers often look for added value when they make discretionary purchases. For example, when shopping for a gift, price conscious buyers look for a selection that will make an impression and be lasting. Consumers perceive that they are getting both when they purchase a personalized product. In general, buyers are actively seeking personalized gifts, and this activity and interest is movingrepparttar 104217 industry forward.

2. New Technology: Advances in technology have made a wider variety of products available and much more affordable. For example, machines that personalize towels and clothing once cost thousands of dollars and weigh hundreds of pounds. Now, a much smaller, cleaner, quieter, computer-driven piece of equipment can producerepparttar 104218 same quality goods -- but at a fraction ofrepparttar 104219 price. And, if manufacturing upfront costs are less, products become more affordable.

3. Product Selection: Since technology has made production easier and cheaper, there has been an explosion of personalized goods and gifts. Gifts range fromrepparttar 104220 inexpensive and predictable torepparttar 104221 upscale and highly innovative. Most gift stores offer some personalized gift selections and there are now many stores, websites and even mail-order catalogs with literally thousands of consumer choices.

4. Stand-Out Gifts: Personalized gifts are memorable. For instance, parents will always remember who gave their newborn a charming personalized picture frame, but can't recall who sentrepparttar 104222 expensive outfit that baby outgrew in a few weeks. A personalized present is also a great choice forrepparttar 104223 “person who has everything.”

PERSONALIZED HISTORY The personalized gift market is primarily a U.S. phenomenon. Its roots can be traced back to our early American history when silversmiths practiced their skills by engraving family names or initials on one-of-a-kind silver trays, bowls and jewelry.

Asrepparttar 104224 country expanded westward, saddle and gun makers would occasionally personalize their wares, while wood artisans used their talents to create uniquely decorated trunks with family names or crests.

These early personalized items were always made to order and available only to those who could afford to payrepparttar 104225 price -- which was, at that time, a very small percentage ofrepparttar 104226 population.

Not much changed untilrepparttar 104227 late 1950s when mass production broughtrepparttar 104228 “pre-made” personalized gifts to middle America.

Suddenly, every local corner drug store offered displays of inexpensive pencils, key chains and jewelry featuring names like Linda, Mike, Tom, Cindy, Mary and Dave.

Environ Energy Company

Written by Ian Chamber


Environ Energy Company has invented a new technology that will changerepparttar way we generate electricity.I did not think this was possible but after I studiedrepparttar 104212 site drawings I now have concluded

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