Looking Good on the Web

Written by Ruth McIntyre-Williams

There's a lot of websites out there floating around in cyberspace, screaming for attention. When you cast your site out intorepparttar void, will you be able to catch viewers and hold on to them? Will they click through or click off?

You haverepparttar 134804 content. You have a message. You need to present it in a professional and attractive manner quickly, beforerepparttar 134805 viewer hits that return key. A few basic design skills will help you along.

1. The first important step is to provide a CENTER OF INTEREST to catchrepparttar 134806 viewer's eye. This can be your logo, a heading graphic, a gripping photograph. This should be atrepparttar 134807 top left or center of your site page. Say you have an online nursery business. You might splash a stunning photo of billowing red begonias acrossrepparttar 134808 top of your page. Right under it you could have your logo and business name. Or, you could haverepparttar 134809 logo and/or name printed right onrepparttar 134810 photo, just make sure it's VERY legible. Nothing spoils a photo more than faint unrecognizable smears on it.

2. From your center of interest object, you need to make sure people quickly see/read what you think is most important for them to know. Don't put paragraphs of text. They won't bother with it, and may even leave your site. Think poster. A web page is like a poster. Present information briefly and design it sorepparttar 134811 whole poster can be read quickly. To do this, you need to have EYE TRAVEL. This means planning graphics, tables, or short text snips to be placed onrepparttar 134812 page in such a pattern as to lead your viewers alongrepparttar 134813 page to see what you want them to see without their making a conscious effort. Remember people read left to right, top to bottom. This is natural. Make use of it.

And, don't be afraid of blank space!! Did you hear me? Don't be afraid of blank space! Give your text and graphics room to breathe!

things apart. Make your table cells big. Put in spacers. A star in a black sky is more visible thanrepparttar 134814 same star inrepparttar 134815 Milky Way.

Your Website and your Brand

Written by Dom Moreci

Don't rely on technology alone to create a great Website for you or your company. It's great to have cool technology but you need to leave a favorable impression on your user. Instill confidence and create an engaging and memorable experience for your user. Do that, and they will stick around, buy something and come back another time. Use good design to bolsterrepparttar great content and cool technology of your site. The user will rememberrepparttar 134803 way all three elements work (or fail to work) together.

When designing your Website, be sure to look to established design elements for inspiration. Your Website needs to function as a part of a greater marketing and brand positioning package.

USING YOUR IDENTITY: Atrepparttar 134804 core of any company image isrepparttar 134805 brand identity system. The identity system is really a set of objectives and ideas that manifest themselves inrepparttar 134806 form of a tangible piece of artwork, like a logo (the Nike swoosh, or Apple's apple symbol for example). This system includes information aboutrepparttar 134807 company's perceived image, it's audience and their expectations,repparttar 134808 company's position and differentiation inrepparttar 134809 marketplace etc. etc. etc.. The logo, corporate mark, product system,repparttar 134810 trademark, whatever you want to call it, isrepparttar 134811 single most important way to identifyrepparttar 134812 who, what and why of a company, brand or product.

Becauserepparttar 134813 identity itself is so vital, it becomesrepparttar 134814 starting point for all other forms of brand communication. This includes, brochures, business stationary, advertising, annual reports and most recently, Websites. All of these elements need to communicate a similar if notrepparttar 134815 same

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