Why do you work from home? Hopefully you enjoy what you do and want to enjoy
lifestyle being at home can offer you, however is it because you want to make money so that you can have, be and do more in your life?When you work from home you have so many advantages over many traditional businesses. You have more flexibility so when you do have to put in
extra hours, at least you're at home and don't have to spend long hours off-site.
However, just because you work from home doesn't mean you shelter yourself from doing what any successful business owner would do. They recognise that their customers feed them.
Who pays you? Your clients do and never forget that. Unfortunately many people do. They take your money and then vanish off
face of
earth. And if you do hear from them you know they are only trying to sell something or business is not going well. The silly thing is, if you look after
hand that feeds you, they will look after you.
Keep in regular contact with your clients, particularly
top 20% (both current and past) who have provided you with
most income.
Still keep in touch with
others via newsletters etc. However
top 20% of very special clients need extra attention.
A monthly "how's things?" call. Find out how life is treating them, without expecting to sell anything.
Send
occasional gift …a book, tape, movie tickets. Thank them for their business. When special times of
year occur send them a Christmas Hamper, New Year's Calendar, Easter eggs at Easter. Little things which show you care.
When you get referrals, reward
referee with a thank you card or gift.
Do what most people in business don't do. You will be amazed that if you consistently (that is
key word here) make
extra effort, you will continue to get repeat business or more referrals.
My Story For
past two years, I had engaged
services of two separate property managers to look after our investment properties. The property manager of company no. 1 was never pro-active. The only time he spoke with me was when I initiated contact because I had a query or was unhappy about their services. Company no. 2 was exactly
same except that they kept in touch via a newsletter which really was of no use to me as it didn't mention anything about property management. Mostly
information was about properties being sold.