LookSmart Not Small Business Friendly

Written by Lee Traupel

There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two ofrepparttar oldest and most influential, I-Search and I-Advertising Digests. Most ofrepparttar 128361 critiques center on LookSmart's inability to develop viable programs for SMB/SME ("small to medium business or enterprise"),repparttar 128362 difficulty in managing their new pay per click "Small Business Listings" advertising program, and their overall lack of customer service responsiveness.

Many of us inrepparttar 128363 agency/marketing services world relied upon LookSmart's directory inrepparttar 128364 early days; especially as an offset to Yahoo's "my way orrepparttar 128365 highway" attitude when they becamerepparttar 128366 20 pound gorilla inrepparttar 128367 marketplace So, it's sad to say, but LookSmart appears to be morphing to just another portal with little marketing awareness of how to work effectively withrepparttar 128368 tens of millions of SMB companies that have rapidly embraced a web-centric business model. Their overall terms of services are geared for big companies and their SMB programs appear to be an afterthought at best! One ofrepparttar 128369 core issues that frustrates many small businesses isrepparttar 128370 difficulty in getting a listing that actually describes their company, products, and/or services accurately - to add insult to injury, you have to pay in some cases twice to have your listing upgraded. Apparently, LookSmart's editorial staff can't keep up withrepparttar 128371 demand, or is so pressured to maintain some internal quota their descriptions suffer accordingly.

LookSmart's new Small Business Listings program is simply not "small business friendly." It is a complex program with lots of important details buried in an FAQ and there are some "gotchas" inrepparttar 128372 small print - including being forced to wait up to 90 days forrepparttar 128373 return ofrepparttar 128374 upfront deposit of $150. and paying a setup fee for a listing; but having it deactivated when you exceedrepparttar 128375 dollar amount of your "monthly click limit." I can understand their droppingrepparttar 128376 listing once you exceed your budget, but it does not seem equitable to charge $49. to setuprepparttar 128377 listing inrepparttar 128378 first place - your in essence subsidizing LookSmart's cost of doing business.

We've found inconsistencies in LookSmart's stated Privacy program versus inbound e-mail traffic we've received from them overrepparttar 128379 past 3-6 months. We've unsubscribed 3-4 times and still keep getting self-promotional marketing materials which are not of any value, other than promoting LookSmart's business. They are clearly not adhering to their stated privacy policy and to compound matters, our complaints have not been addressed via their customer service department.

Search Engine Ranking: The Real Truth

Written by James D. Brausch

There are perhaps more myths and urban legends about how to get your website ranked well onrepparttar search engines than any other subject onrepparttar 128360 Internet. In this article, I'm going to tell you how you can tellrepparttar 128361 fact fromrepparttar 128362 fiction. After reading this article, you will know how to getrepparttar 128363 current facts about how any search engine ranks sites.

It is tempting to go torepparttar 128364 various newsgroups, mailing lists and discussion forums that are frequented by webmasters to ask questions about search engine ranking. Many of you have done this and been bewildered byrepparttar 128365 amount and diversity of advice offered. Some claim that you should use white-on-white text to stuff your page with keywords while others claim using white-on-white hidden text will get you banned. Some say to use keywords in your keywords meta-tag while others claim that search engines don't even look atrepparttar 128366 meta-tags anymore. Some claim that you must use short pages, while others claim that long pages are better.

In almost every case, you will receive massively contradictory advice if you ask other webmasters. Even worse, sometimes almost all ofrepparttar 128367 webmasters will agree on some topic... and be dead wrong. Sometimesrepparttar 128368 information is exactly right for February, 1999 but is no longer accurate. Search engines change their ranking algorithms constantly.

So how can you findrepparttar 128369 correct information? First, let me say that I rarely worry aboutrepparttar 128370 search engines at all anymore. There really are much more effective means of driving traffic to your site than worrying aboutrepparttar 128371 search engines. I recommend link exchanges with sites of a similar topic to your own and submitting articles to newsletters in your category as much more effective means of marketing than worrying about search engines. You should also be aware that search engines keep a "blacklist" of sites they have manually banned, often becauserepparttar 128372 owners bragged about some particular ranking attained in some particular way. So, once you userepparttar 128373 following methods, I recommend that you keep specific results to yourself. So let's dive into how to getrepparttar 128374 search engine secrets.

Why not askrepparttar 128375 search engines themselves? Of course, all ofrepparttar 128376 search engines claim to guard their ranking secrets with great care, but that is actually quite impossible. By it's very nature, every single search engine has a publicly available database. All you have to do to access their database is to enter a search term. The search engine will happily tell you all ofrepparttar 128377 information you need to know about how it ranks sites. All it takes is a little analysis ofrepparttar 128378 results.

Since a course in statistical analysis would be really boring in a newsletter article (and not very useful), I'll skip all ofrepparttar 128379 theory and get down to an actual example of how you can findrepparttar 128380 answer to almost any question you have about search engine ranking. Let's take an example step-by-step. Let's say you just heard a rumor that a particular search engine will rank you higher if your search term is present inrepparttar 128381 title. Here arerepparttar 128382 steps you can take to find out if that is true:

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use