Local results provided by search engines point customers in the right direction

Written by Alyssa Duvall

Local customers know where to find local businesses...the Internet. Through search engines and directories,repparttar Internet provides a quick and easy place to choose a local merchant or business.

Just becauserepparttar 143637 Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence inrepparttar 143638 search engines. Realizingrepparttar 143639 benefits of local searches Google recently launched “Google Local.” This feature allows searchers to enter in their zip code and search using keywords. Whenrepparttar 143640 results are returned they providerepparttar 143641 address and phone number ofrepparttar 143642 businesses. Google and MapQuest have partnered to provide maps and directions torepparttar 143643 locations that are returned inrepparttar 143644 search. Yahoo, AOL and MSN also have local capabilities.

The Kelsey Group and ConStat have found that 70% of US households userepparttar 143645 internet to shop for local products and services. http://www.imediaconnection.com/news/5319.asp

10 Ways to Make Sure Your SEO Goes Out of its Way for You

Written by By Michael Murray, VP of Fathom SEO

If they want to have success, companies should do everything they can to ensure that their SEO firm doesn’t provide lousy service. Here are 10 tips to keep in mind:

1. Be realistic. Don’t waste your time orrepparttar SEO firm’s expertise by arguing about broad search terms. Don’t say you want to be inrepparttar 143564 Top 10 for “e-commerce.” The SEO firm should ask: “E-commerce and what else? E-commerce consultants? Please be specific.”

2. Think long-term. If you can’t help yourself and you want broad search terms, such as “toys,” think through what it may take to pull that off. Variations on your favorite term may be best inrepparttar 143565 short term. If you start looking a year or two out, then make sure there aren’t site design, programming and link popularity flaws.

3. Be open with log files. Don’t shield log files fromrepparttar 143566 SEO firm. Admit if your web analytics capability is poor. How canrepparttar 143567 SEO firm do a good job if your host company can’t provide decent statistics, such asrepparttar 143568 number of visitors from search engines andrepparttar 143569 actual search terms they use?

4. Change text. If an SEO firm wants to change text, giverepparttar 143570 consultant lots of room. If a graphic can be modified sorepparttar 143571 words appear as text, be open-minded aboutrepparttar 143572 change. Chances are, it won’t hurtrepparttar 143573 overall look ofrepparttar 143574 web site. SEO professionals grit their teeth when clients say they want rankings and then resist change.

5. Don’t sit on recommendations. You may end up discouragingrepparttar 143575 SEO firm you’re paying if you hire them and then fail to review their suggestions.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use