This is a real life story, so bear with me while I give some background information.

We have a "free ad" section at our web site where people can place an ad for their business. Ads are submitted weekly and published on web. Now, to place an ad, someone has to visit our web site and fill out a form, containing their email address and copy of ad. We try to make it as easy as possible, but bottom line is many people are not serious, and don't have a clue as to how to run a business on web let alone promote it.

When ads are received, we send an automatic response to person who submitted it. Perhaps one out of ten has an incorrect email address and response is returned as undeliverable. What a waste of time.

How do they think that someone could respond to their ad if their email address is incorrect? Not only that, but bad addresses are automatically purged from our file so their ad never even gets posted.

Going through our archives, I found some real gems - what do you think about these offers?

"Join our MLM and earn beg income". This is either a typo or they are promising very little in way of earnings. This person obviously didn't proof their copy before submitting ad.

Another ad promised huge earnings, but gave no contact information. Not a web site URL or an email address to be found. Guess they figure it is so powerful an offer, we will "beat a path to their door" - another waste of time.

"Make Money! Turn $10 into $40,000 CASH like I did" - but wait - this guy is using a free email account. If he's making all that money, wouldn't you think he could afford one for ten bucks a month - maybe he is saving all those $10 bills so he can earn $40,000 CASH with each one.

"You can make 500% Profit without investing any money" - need I say more!