LiveCamNetwork and 2much.net Ride the RSS Wagon

Written by Sidney Zombay/2much.net Media & Communications


(Montreal) July 14, 2004 -- LiveCamNetwork 1.9 creator 2much.net is preparing forrepparttar release of their video chat site upgrade by turning to RSS (Real Simple Syndication) to centralize their public relations efforts.

"It's giving me a break," said Greg Jones, in charge of Media and Communications at 2much.net, who researched RSS for months before deciding to give it a go. "Now, instead of auto-submitting, which can be inappropriate, or manually submitting torepparttar 118667 appropriate markets, most ofrepparttar 118668 job is done via RSS."

RSS is a way to view headlines without having to downloadrepparttar 118669 entire article. "This way you, or an editor or news source, can have twenty headlines, with one-line descriptions, where there used to be an entire piece," said Jones.

At present, only www.iNternetSexNetwork.com is providingrepparttar 118670 RSS feed, "And that's mostly for our adult video chat clients," Jones said. "But one feed is all you need."

Like iSN, sites involved will feature an icon or button with a link users click to view or subscribe torepparttar 118671 channel. While an "RSS Reader" such as NewsGator or SharpReader will allow these feeds to be read, MyYahoo! users and Googlers can also read and subscribe directly through their browsers.

"Right now I've designed a site just for news content," Jones said, referring to iSN. "It's designed to help new sites get a little exposure, but especially to disseminaterepparttar 118672 blog and RSS news of 2much.net."

If Big Ad Agencies Can’t Handle Search Engine Marketing, What’s A Small Business To Do?

Written by Neil Street


A recent online news article entitled “Five Reasons Why Ad Agencies Hate Search Engine Marketing” struck a responsive chord inrepparttar search engine marketing (SEM) community. Lots of posts, both critical and supportive, showed up in online forums. The article made some points that I have noted myself in previous articles. The most important ones are that good SEM is labor intensive and expensive, that profitability is hard to achieve, and thatrepparttar 118666 search engine companies keep movingrepparttar 118667 goal posts. I think it’s worthwhile consideringrepparttar 118668 extent to which these problems also impact localized search engine marketing.

Naturally,repparttar 118669 search engines themselves, for example Google and Yahoo, have evolved with an eye torepparttar 118670 big, national customers. Given that background, they have developed tools and systems in repparttar 118671 PPC arena that seem to assumerepparttar 118672 end user, whether an ad agency or a small business owner, has lots of time and resources to work withrepparttar 118673 tools. Anyone who has even dabbled inrepparttar 118674 administration of keyword bidding on these search engines knows how complex it can quickly become. Hence,repparttar 118675 system is stacked againstrepparttar 118676 small business owner fromrepparttar 118677 get-go, because he or she does not haverepparttar 118678 time or resources to administer these programs. The author ofrepparttar 118679 article asserts that a camapaign of $50,000 per month is necessary to turn a profit on paid search advertising. While I would questionrepparttar 118680 universal validity of this statement, it does highlightrepparttar 118681 time and resources dilemma of running a successful paid search program.

Why is it so complicated to run a good PPC campaign? At bottom, becauserepparttar 118682 model itself requiresrepparttar 118683 advertiser to get inside repparttar 118684 head ofrepparttar 118685 consumer in an unprecedented manner. As an example: an important key phrase for my own business is “web design.” So, I bid on this phrase. (This concept itself, “bidding” on a keyword, is a truly alien advertising concept to most small business owners I know). And every day, I get visitors to my website who are interested in “web design.” But does this mean they want to hire a web design firm? Who knows. Maybe they are writing a term paper. Maybe they want to steal some ideas. Maybe they arerepparttar 118686 competition (or worse yet, a flunky hired by repparttar 118687 competition to click onrepparttar 118688 other guy’s ads). Maybe, maybe, maybe. But I’ve spent my money, and taken my chances. Now, of course, there are lots of ways to hedge my bet. Keyword suggestion tools, bid management tools, etc. But that’s whererepparttar 118689 time and expense comes in. As a small business owner, I can’t afford much of either. Controlling forrepparttar 118690 variables is what makes this kind of search engine marketing prohibitive for most small businesses. As an alternative,repparttar 118691 various IYP programs offer a more targetted audience forrepparttar 118692 advertiser, as well as stable pricing and predictable placement. IYP is also a model that small businesses recognize, because ofrepparttar 118693 crossover from print. The search engine audience may be larger, butrepparttar 118694 IYP audience is surely more qualified.

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