Little Known Secrets To Increase Ezine Ad Response Ten Fold Automatically!

Written by Nathan Lynch

There are 1000's of ezines out there. So You ask...

"which ones do I advertise in?"

You must find ezines with what I call "active readership". Active readership will lead to a higher response rate for your ezine advertising. Everybody wants and needs this for their online business to be a success.

Userepparttar following secrets to explode your response rate and you will be able to negotiate for lower ad rates atrepparttar 101142 same time.

Little Known Secret #1: Find a list that you would like to advertise in, go to that site and look at howrepparttar 101143 e-mail addresses are collected.

Your prospects are intelligent people! Something that we know aboutrepparttar 101144 behavior of surfers, they are hesitant to make a decision. Fearing spam they hesitate to fill out forms with their paid for e-mail addresses. They will find out anyway to subvertrepparttar 101145 system and still get their freebies.

Anywhere from 75%-90% of ezine subscribers will type their free e-mail addresses on these forms. Many times these are throw away addresses, which may never be checked again. Your ad may never be seen! Okay, so what are effective ways to get high quality prospects that are active onrepparttar 101146 net. More importantly "prospects that will see your ad"

Go here... and examine how taking away a subscriber form and placing just a button adds more "active readers to a newsletter". Once prospects click onrepparttar 101147 buttonrepparttar 101148 publisher gets subscribers dial-up account address. Everybody checks their paid for accounts at least once daily maybe even more. More importantly, these newsletters are read and thusly your ad will be ultimately seen!

Captions that PULL your customers TO you

Written by Mimi AK

Are you tired of so and so? Do you continually waste time and money trying to so and so? Then try our amazing so and so! We guarantee so and so or your money back. Plus if you purchase so and so now we will offer you so and so FREE! “I was continuously wasting my money with products that didn't work for me. But after trying so and so I am amazed by so and so- J.Smith”. Are you MARY SCOTT gettingrepparttar results YOU want? Then become a so and so now and discoverrepparttar 101141 secrets of so and so! You too can earn $9999 a week with this so and so program on so and so!

Any ofrepparttar 101142 above 'so and so' catchphrases sound familiar to you? I have just listed 9 to 10 types of captions that will give your ad that extra uumph for luring your customers TO you! These captions arerepparttar 101143 key to making your ad/product act as a powerful magnet, giving it a strong pulling power that will help your advertising work.

They are captions with the: 1. Problem solving style, 2. Direct Target style, 3. Guarantee offer style, 4. Testimonial style, 5. Free and value-added offer style, 6. Personalised style, 7. Benefits offered style, or, 8. How-To style.

You can userepparttar 101144 problem solving style by adding captions that ask readers questions and then giving them solutions. Ask questions that will generaterepparttar 101145 answers 'YES' from your readers, such as “Are you suffering from backaches?” and “Are you tired of looking for someone who will rub your back for you?” and then tell them how your product will solve these problems. This way, you can easily capturerepparttar 101146 attention of your target market. It acts onrepparttar 101147 frustrations thatrepparttar 101148 reader may be experiencing at that time and proceeds to offer a solution to solve it. This is a powerful approach to capturerepparttar 101149 attention and interest of your prospects.

The direct target style is another effective way getting to your prospects. Captions are specifically designed to target a particular market. When using this style, specifically mention who you are directingrepparttar 101150 ad/product to. For example, if your target market is small businesses, direct your caption like this: “Small Business Owners, learn how to market your business online with step-by-step instructions”.

The guarantees offer style is perhapsrepparttar 101151 most frequently used tool. Placing a guarantee offer, such as “Results in 30 days or your money back guarantee!” with your product makes readers feel more secure knowing that they can always get their investments back. Many readers resist purchasing something because ofrepparttar 101152 risk of losing their money spent on a product that does not work for them. People LOVE guarantees! This is a benefit that is attractive to them.

Speaking of risks, testimonials by your existing customers can be a powerful tool in washing awayrepparttar 101153 doubts that your prospects may have. Testimonials give a shot of credibility to your product and they take away that hesitation in dealing with an unknown business. Testimonials are more compelling when coming from celebrities, well-known people, and people admired by your prospects.

Cont'd on page 2 ==> © 2005
Terms of Use