"which ones do I advertise in?"

You must find ezines with what I call "active readership". Active readership will lead to a higher response rate for your ezine advertising. Everybody wants and needs this for their online business to be a success.

Use following secrets to explode your response rate and you will be able to negotiate for lower ad rates at same time.

Little Known Secret #1: Find a list that you would like to advertise in, go to that site and look at how e-mail addresses are collected.

Your prospects are intelligent people! Something that we know about behavior of surfers, they are hesitant to make a decision. Fearing spam they hesitate to fill out forms with their paid for e-mail addresses. They will find out anyway to subvert system and still get their freebies.

Anywhere from 75%-90% of ezine subscribers will type their free e-mail addresses on these forms. Many times these are throw away addresses, which may never be checked again. Your ad may never be seen! Okay, so what are effective ways to get high quality prospects that are active on net. More importantly "prospects that will see your ad"

Go here...

Any of above 'so and so' catchphrases sound familiar to you? I have just listed 9 to 10 types of captions that will give your ad that extra uumph for luring your customers TO you! These captions are key to making your ad/product act as a powerful magnet, giving it a strong pulling power that will help your advertising work.

They are captions with the: 1. Problem solving style, 2. Direct Target style, 3. Guarantee offer style, 4. Testimonial style, 5. Free and value-added offer style, 6. Personalised style, 7. Benefits offered style, or, 8. How-To style.

You can use problem solving style by adding captions that ask readers questions and then giving them solutions. Ask questions that will generate answers 'YES' from your readers, such as “Are you suffering from backaches?” and “Are you tired of looking for someone who will rub your back for you?” and then tell them how your product will solve these problems. This way, you can easily capture attention of your target market. It acts on frustrations that reader may be experiencing at that time and proceeds to offer a solution to solve it. This is a powerful approach to capture attention and interest of your prospects.

The direct target style is another effective way getting to your prospects. Captions are specifically designed to target a particular market. When using this style, specifically mention who you are directing ad/product to. For example, if your target market is small businesses, direct your caption like this: “Small Business Owners, learn how to market your business online with step-by-step instructions”.

The guarantees offer style is perhaps most frequently used tool. Placing a guarantee offer, such as “Results in 30 days or your money back guarantee!” with your product makes readers feel more secure knowing that they can always get their investments back. Many readers resist purchasing something because of risk of losing their money spent on a product that does not work for them. People LOVE guarantees! This is a benefit that is attractive to them.