Copyright 2005 Glenn Dietzel
A key factor in successfully marketing your business is to establish credibility within your market. How, you might ask, is it possible to establish credibility quickly? This article is geared toward helping you understand importance of enhancing your credibility and how to leverage it in most efficient manner possible. This is somewhat of a contrarian view on how to utilize your credibility so that you can become a best selling author and make money quickly.
If you really want to leverage your expertise to build your credibility, you must understand concept of leverage. The best way to leverage your credibility is for you to become an author. Don’t let that scare you. Authoring simply means to create. You must create something that other people want, especially if you want to make money. And that is what every successful business is all about. Now, most people automatically think traditional publishing when they think of authoring. However, I am not an advocate of this at all for a number of reasons. The main reason is that it keeps you from receiving cash flow immediately.
My father taught me throughout my childhood that business cash flow is overriding determinant of a successful business. And he is definitely correct! It does not matter how many assets that a company has, if it cannot produce a steady cash flow, business will die. If you want to go traditionally published route at beginning, you will end up wasting too much time getting a book to market. Furthermore, in my experience, most people do not acquire necessary sales and marketing skills to fully leverage big publishing house model. From a business perspective, traditionally published model of authoring does not make good business sense.
How do you explode into market place? You create a best selling eBook or digital product which your target market wants! In fact never has it been easier to become a best selling author, and you can do it in an afternoon. There are a number of ways to create a product quickly. The best way is to put together a questionnaire on a topic that you are passionate about and that has a great demand in market place. Read your outline or get someone else to interview you, and record this as an MP3 file. Then use a service like elance.com or idictate.com to transcribe it: e-publish it as an eBook using Adobe’s free service and presto you are a published eBook author!
What makes this method so effective is that your product is digital, so you have instant access to a global market 24/7. No wonder Mark Victor Hansen, author of hugely successful Chicken Soup series, recently stated, “The Internet is best real estate today.” According to a recent eMarketer report, almost 50% of what was purchased on Internet in 2004 was purchased through this medium because this was only place where material could be purchased. And this trend is increasing consistently.