In business, your number one priority is to make that sale.
Every operation of your business should be supporting you making that sale.
Yes, to be sure, marketing, accounting, product support, service support, customer service, shipping, and whatever process you have in place, are all important.
But without that sale... You flat-out don't have a business.
If you're running a small business, a Home Grown Internet Biz, for example, Making that sale is ABSOLUTE KING.
Though I will focus on your sole proprietorship, Home Grown small business, basics discussed here are true with bigger operations. In fact, a Home Grown Internet Biz has a huge advantage over all other business models when it comes to change & growth.
The advantage? We Home Grown Internet Biz Owners are able to respond quickly to good advice and new information.
We can immediately send emails to test our new information. All it costs us is our time. With each testing we can fine tune and improve on our conversion rate. Then test again.
We can then implement and test our findings to our websites and into our advertising campaigns. That's a powerful advantage.
How important are your sales to your Home Grown Internet Biz? That's your call, not mine. But, here's one example of how important sales are to my Home Grown Biz...
My monthly ISP cable access is $40.44. If I don't want to run my biz on public library's computer, I have no choice but pay that each month.
Hence, making $40.44 each month is my first order of business.
How do I pay it? I make sales. Or better, I make one sale that pays that entire amount. Then I concentrate on making next sale to pay for next fixed overhead item, etc.
My Home Grown Internet Biz sells a number of products and services. Many of them are supplied by affiliate programs.
I chose affiliate programs because most of work, with exception of making actual sale, is done by affiliate programs I sell. That free's up my time to carry on with most important task of any business...