Listen Your Way To Sales Success!

Written by Kelley Robertson

You have permission to publish this article in your ezine or on your web site, free of charge, as long asrepparttar bylines are included. A courtesy copy of your publication would be appreciated.

"Listen Your Way to Sales Success"

There are many factors and variables that affect our sales on any given day. There is however, one key skill that will increase help you increase your sales immediately.

Listen to your customer!

That's it! That's all it takes to close more sales. Sounds simple doesn't it? Unfortunately,repparttar 127235 majority of salespeople fail to do this.

Inrepparttar 127236 countless sales transactions I watch, I notice that most salespeople don't ask their customers enough questions. Sure, they generally uncover a few basic needs thatrepparttar 127237 customer has. They know what they're looking for in a product with regard to features, specifications, color, and price.

What they don't do is probe to uncover additional information aboutrepparttar 127238 customer. They don't ask them why they want that specific product, or why they're considering our store. They don't learn whererepparttar 127239 customer has been shopping or what they've seen. They don't ask what they like and/or dislike aboutrepparttar 127240 other stores they've been in to. They don't find out what their hot buttons are or what makes them tick or what will motivate them to buy. They fail to gather enough information!

I believe that there are two primary reasons for this. First, we don't believe that people will give us this information. The fact is, people will tell you anything you want to know providing they trust you and as long as you askrepparttar 127241 right questions inrepparttar 127242 appropriate manner. For example, if a customer tells you that they are buying a product because they are going on a vacation, do you ask where they are going? Do you show interest in their holiday or are you too concerned with closingrepparttar 127243 sale? Are you more interested in your personal problems or watchingrepparttar 127244 clock to care? In many cases, we are so preoccupied with something else that we miss vital clues customers give us.

The Importance of Writing Good Web Site Sales Copy

Written by Judy Cullins

The Importance of Writing Good Web Site Sales Copy Judy Cullins c. 2003 All Rights Reserved.

Many small businesses fail because their owners don't pay enough attention to sales copy. Especially Online.

The biggest mistake? Sales copy that doesn't serverepparttar needs and desires of your site's visitor.

Ask yourself these questions: "What does my Web site say about me? Does its messages take my readers byrepparttar 127234 collar and convince them to read more? Do my words inspire my readers? Will they learn what they need to know in order to arrive at an informed decision to buy? Will they be eager to contact me?

Here are 6 ways to make your web copy sell products and services:

1. Create a Web page with words that convince your potential clients to keep reading, to gain trust, and to take action. Think aboutrepparttar 127235 headlines you have placed on your home page. Are they so powerful and convincing they force your client to click to your sales letter? Do they describe benefits your potential client can see, hear and feel? Or are they wishy-washy saying something like: "Welcome to my site. My bio is at ..., or "click here" to subscribe to my fabulous ezine?

2. Make it easy for your Web site's visitors to buy. Some people hate to buy Online because they fear forrepparttar 127236 security of their credit card information. Give them several options, including a coupon they can print and either send by regular mail or fax to your free 800 number.

3. Model your Web pages after a successful coach's pages. If something out there seems to be working, why re-inventrepparttar 127237 wheel? Visit other Web sites and critically observe what they do well and what they do poorly. Then, compare those analyses to your own site.

Your site shouldn't just be a virtual brochure with your qualifications and offerings. Your home page should have only "Passion Headlines" that pull sales, one outstanding testimonial, and a few questions from your reader's point of view that leads them via a link to your service information and bio. Put just a few words about you onrepparttar 127238 home page. People don't care about you; they want solutions for their challenges.

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