List Servers

Written by Bob Osgoodby

There are basically two ways you can send out bulk email. Before we get into how you can, let's clarify a few points.

There are basically two types of bulk email sent out.

The first, which is unsolicited bulk mail, is commonly referred to as "spam". Spam is floodingrepparttar Internet with many copies ofrepparttar 124417 same message, in an attempt to forcerepparttar 124418 message on people who would not otherwise choose to receive it. Most spam is commercial advertising, often for dubious products, get-rich- quick schemes, or quasi-legal services, and isrepparttar 124419 genre ofrepparttar 124420 Scamster. The correct definition of spam is UBE, "unsolicited bulk email".

The second, which is solicited, is commonly referred to as "opt- in" email. This differs from spam in thatrepparttar 124421 recipients, have asked to receiverepparttar 124422 email. This normally takesrepparttar 124423 form of a newsletter or ezine. An important point here, is thatrepparttar 124424 person can easily remove their email address fromrepparttar 124425 list if they don't want to receive it inrepparttar 124426 future.

For purposes of this discussion, let's assume we are sending our email to an "opt in" list. Forget about spamming. Most ISP's (Internet Service Providers) will cancel your account if you do so.

You can send out your email in one of two ways. Either you can maintainrepparttar 124427 list of addresses on your computer, or use a List Server.

If you maintainrepparttar 124428 list yourself, and send out your email using a package such as Pegasus or Eudora, you are responsible for maintainingrepparttar 124429 list - both adds and drops. If you have a lot of subscribers, this can become an unmanageable task. It also ties up your computer for a period of time while you are sending them out. Using a standard modem, figure about 15 minutes per thousand addresses.

Enterrepparttar 124430 List Server - here you send your message torepparttar 124431 List Server and it sends it to your list - you can then go about your business while this is being done. It also makesrepparttar 124432 maintenance of your list a lot easier. You don't have to worry about adds, and more importantly drops torepparttar 124433 list, as it is done for you. If you have only a few hundred names, you can consider doing it yourself, but when your list gets larger than that, you should definitely consider using a List Server.

Now there are List Servers and there are List Servers. Many were added by ISP's as an afterthought trying to provide a full range of service for their customers. Others have dedicated servers just for this purpose. This is important asrepparttar 124434 ones added as an afterthought, usually do not providerepparttar 124435 level of service desired. They give an extremely low priority to sending outrepparttar 124436 email, and it can take up to 24 hours before your message is relayed - not very good for time sensitive information.

Three Powerful Ways to Create a Must-Read Ezine

Written by Brett Krkosska

Publishing an ezine isrepparttar ideal way to reach your target market. How far your reach extends depends onrepparttar 124416 type of experience you create for your readers.

By giving your subscribers a value-laden, benefit-rich experience you can create an ezine with a loyal and eager following of dedicated readers.

Here are three powerful things you can do to createrepparttar 124417 type of experience your readers demand:

1. Let Your Readers Get To Know The Real You

My favorite ezines have a personality. The personality ofrepparttar 124418 writer behindrepparttar 124419 words is what captivates my attention.

Every writer has a unique style, and when it is allowed to flow freely it can be quite contagious. Letrepparttar 124420 real you come through in your words. Let your style flow from your heart. Just be yourself and talk directly to your subscriber.

An effective technique is to visualize yourself writing to just one person. This person should fitrepparttar 124421 profile of your target group. If you've properly identifiedrepparttar 124422 wants and desires of your audience, you'll find your writing style becomes more natural and flowing.

By using this model you discoverrepparttar 124423 power behindrepparttar 124424 word "you". You can never userepparttar 124425 word "you" too much. You know what I mean?

This approach works even if you arerepparttar 124426 editor of a corporate or institutional publication. Your own voice is more effective, and affective, than an anonymous, ghost-like corporate voice. You'll discover thatrepparttar 124427 personal approach helps to bridgerepparttar 124428 gap between a reader and an otherwise impersonal entity.

2. Provide Solutions That Help People Reach Their Goals

Your readers subscribed to your ezine because you made a promise to deliver something of value. You must consistently deliver goal-oriented value to keep loyal readers.

You do this by giving peoplerepparttar 124429 tools and information they can use to make their own informed decisions. By creating an environment which seeks to inform, rather than sell, you establish a lasting rapport and an atmosphere of trust.

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