List Host Nightmares!

Written by Mike Banks Valentine

For three weeks as I was putting out my weekly newsletter, I saw a promotion onrepparttar log-in screen at my list host, ListBot Gold, suggesting I could upgrade from Listbot Gold to a new bCentral service being launched called ListBuilder. It would give merepparttar 124394 opportunity to gather more demographic info from subscribers and providerepparttar 124395 ability to send HTML email to those who choose it on subscribing.

I'd been wanting to be able to provide advertisers a better picture of my subscriber base to garner more advertising forrepparttar 124396 Reading List. I was anxious to try it after consideringrepparttar 124397 idea, sorepparttar 124398 second week I sawrepparttar 124399 promotion onrepparttar 124400 log- in screen at ListBot, I tookrepparttar 124401 bait and clickedrepparttar 124402 "Upgrade Free" link. The greeting properly warned me that switching over now could delay delivery of my newsletter for a time while migration ofrepparttar 124403 list took place. Oh well, I'm on Sunday night deadline for my Monday a.m. delivery time, so I put it off another week.

Next week I checked in to ListBot a couple of days early to upgrade and allowrepparttar 124404 "migration time" ofrepparttar 124405 list. I went throughrepparttar 124406 online set-up and was glad to see thatrepparttar 124407 list had been moved to ListBuilder in short order and was ready to go by mailing time a full day beforerepparttar 124408 next Reading List was due to go out. I updatedrepparttar 124409 subscribe links on over 100 pages of my site to reflectrepparttar 124410 new sign-up boxes offered by ListBuilder and had a twinge of nervousness while thinking, "What if I don't like this new service andrepparttar 124411 way it works? I've just cost myself some valuable time and will have to switch back to ListBot links."

I knew that I could "restore" my list after deleting it because I had seen that link at ListBot for years while sending out my newsletter. "Your list can always be restored later if you change your mind." So I continued, sent outrepparttar 124412 first issue through ListBuilder and woke up Monday morning to another twinge of doubt. Should I have downloaded my subscriber list before migrating in case of a problem? Damn, I should have thought of that.

Seems there was no problem as I received my own copy of Reading List, but I didn't receiverepparttar 124413 usual spate of autoresponder messages telling me that people were out ofrepparttar 124414 office temporarily or that they had received my message. I quickly went torepparttar 124415 public archive for my list at ListBot and checked to find it . . . "DELETED!"

Full scale panic set it and I quickly logged in to ListBuilder to see that my archives had been moved successfully there and managed to calm my adrenalin rush after a few minutes of hyperventilating. I looked for a way to viewrepparttar 124416 archive without logging in as I'd posted links on my site torepparttar 124417 public archive of ListBot forrepparttar 124418 Reading List. They're all broken now!

More changes to my site and searching for archive links throughout my site! Damn! After spendingrepparttar 124419 next full week copying my archive fromrepparttar 124420 new ListBuilder PRIVATE list owner archive, tediously cutting and pasting to my own site all ofrepparttar 124421 previous issues and finally changingrepparttar 124422 remaining links on my site to reflect hosting of my own archive, I sighed relief. It was over.

But, no, a new panic set in to my tired mind. What ifrepparttar 124423 email subscribe link that I had promoted for two full years in my articles sent to other lists for distribution had stopped working as well?! I sent a test email and found to my immediate dismay that new subscribers torepparttar 124424 Reading List were gettingrepparttar 124425 terse message, "List Cancelled, Sorry, mail is not processed for lists that are cancelled."


Written by Marie Williams

THE WHAT RING? EzineRing - not a WebRing, but very similar. An EzineRing is basically an alliance or community of e-publishers, preferably all inrepparttar same field, who work to promote each other's ezines.

GROW YOUR LIST. For e-publishers, an EzineRing can provide a new and ever-growing source of targeted subscribers, ensuringrepparttar 124393 future success and profitability of your venture.

WORKING SAMPLE. Each ezine displays a text box with links torepparttar 124394 "next" and "previous" ezine samples inrepparttar 124395 ring, as well as a "full list" containing short ads for each ring member. This allows your subscribers to sample and subscribe to ezines inrepparttar 124396 ring.

WOULD PEOPLE BOTHER? Ezine publishing is fast becomingrepparttar 124397 fashionable, not to mention smart, thing to do. There is now so much choice that your subscribers want to know which ezines are worth subscribing to. EzineRings can alleviate this problem entirely. No single ezine can hope to cover everything on a particular topic; an EzineRing, however, can claim to do just this - giving your subscribers exactly what they want.

THE "A" LIST. Creating an EzineRing is not that hard. You need to draw up a list of e-publishers that you wish to be associated with. Choose publications that complement your ezine - look for good presentation, and content that adds to your own. Subscriber numbers are not so important. Any targeted (on your niche subject) and well-written ezine will be an asset within your ring.

POST YOUR INVITATIONS. Send your list an invitation to join your EzineRing. Here's a sample letter complete with instructions:


I'm setting up a free EzineRing for [your ezine name] and have selected [their ezine name] to join. The idea is very similar to webrings that allow surfers to move from site to site inrepparttar 124398 ring. An EzineRing allows a targeted audience to request a free sample and also to subscribe to your ezine. A great way to increase your subscriber base!

You only need to send me a short text ad [you may want to specify a length] promoting your ezine. This ad must contain an autoresponder link to a free ezine sample. The deadline for this is March 1, 2000.

I will then send you a small text box that must be placed in every issue of your ezine. It will contain autoresponder links to a full list of participating ezines, andrepparttar 124399 previous and next ezine samples inrepparttar 124400 ring.

I hope to hear from you shortly. This is a great promotional opportunity for your ezine - so don't miss out.

Best wishes,

[Your Name] [Your Signature File]

LINKS IN THE RING. Once you've received all your ads, you'll need access to a free autoresponder - an email message that is sent out automatically and *immediately* upon request. Two free autoresponder services:

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