It seems excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) more it seems to be logical choice for bringing customers to your site. However, there are some points that I haven’t seen anyone else make as of yet about effectiveness of SEO versus effectiveness of building a responsive list. I think you’ll be surprised to see which one comes out on top.

Rules and Regulations

There are rules and regulations for almost everything in life. List building and SEO are no different.

Rules for SEO: Your HTML coding has to be just so in order to rank highly on engines. Your copy (text) also needs to include specific keywords a certain number of times in specific places or you might not be accepted. And if you are accepted, unless you follow all “dos” and “don’ts” of SEO, you’ll likely not see top 10… or even top 50.

Rules for List Building: Offer a good product or service; notify your list about it, and watch sales come in.

The Only Constant Is Change

If you do get accepted in search engines, you might be tempted to rest easy. Don’t! As we’ve seen in recent months, search engines can change their policies and ranking orders at flip of a switch. If you depend on search engines for all your traffic, such a change could leave you completely out of business. Not good!

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Are you happy with returns you are receiving on your hard earned money? Like most people, you probably want your money to work harder for you.

You will be surprised to learn that you can actually do better, in terms of returns on funds employed and safety, than most fund managers - by using a little known technique called sports arbitrage.

Does arbitrage involve clairvoyance and being able to forsee future? Does it involve complex modeling to predict outcome of a sporting event? No, it is none of these. Arbitrage is soundly rooted in logic of mathematics. You do not have to be a sports expert or rocket scientist to be successful at arbitrage.

Arbitrage is well known in financial markets. Arbitrage transactions are taking place all time in dealing rooms of large institutions. Unfortunately, ordinary investors will never have access to these arbitrage opportunities.

In contrast, arbitrage opportunities in sports betting are accessible to every sports bettor.

With phenomenal growth of online sports betting in recent years, anyone with a computer and internet access can now act on arbitrage opportunities in sports betting markets. Many 'arbs' are of short duration and difficult to act upon unless you are constantly monitoring markets or your email box for 'arbs' alerts! However, there are sufficient numbers of sizeable and stable 'arbs' ( lasting several hours or more) to make this an extremely profitable exercise, without requiring a great deal of time or effort on your part.

A small paradigm shift is all that is needed to appreciate beauty of arbitrage - a 'sure win' situation and profits without involving any risk.

Every one wants quick windfall profits but look at huge risks we often take - knowingly or unknowingly. The sad fact is that many honest, hard working investors have lost enormous amounts of money in stock markets during past few years.

Sports arbitrage is easier and safer than stock markets and more profitable than bonds or bank deposits.

Putting on an arbitrage transaction is a 'no brainer' as compared to doing a trade in stock, commodities or currency markets. After all, how stressful can it be when you have a situation where a profit is assured -regardless of which team or player wins!

Each arbitrage opportunity is unique and profit margin will vary. It is entirely up to you to select those 'arbs' which you wish to put on - simply ignore those that do not meet your profit expectations.