List Building vs. Search Engine Optimization: Which One Really Works Better?

Written by Robert Gwuzd

List Building vs. Search Engine Optimization: Which One Really Works Better? by Robert Gwuzd © 2004

It seemsrepparttar excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO)repparttar 117015 more it seems to berepparttar 117016 logical choice for bringing customers to your site. However, there are some points that I haven’t seen anyone else make as of yet aboutrepparttar 117017 effectiveness of SEO versusrepparttar 117018 effectiveness of building a responsive list. I think you’ll be surprised to see which one comes out on top.

Rules and Regulations

There are rules and regulations for almost everything in life. List building and SEO are no different.

Rules for SEO: Your HTML coding has to be just so in order to rank highly onrepparttar 117019 engines. Your copy (text) also needs to include specific keywords a certain number of times in specific places or you might not be accepted. And if you are accepted, unless you follow allrepparttar 117020 “dos” and “don’ts” of SEO, you’ll likely not seerepparttar 117021 top 10… or evenrepparttar 117022 top 50.

Rules for List Building: Offer a good product or service; notify your list about it, and watchrepparttar 117023 sales come in.

The Only Constant Is Change

If you do get accepted inrepparttar 117024 search engines, you might be tempted to rest easy. Don’t! As we’ve seen in recent months, search engines can change their policies and ranking orders atrepparttar 117025 flip of a switch. If you depend on search engines for all your traffic, such a change could leave you completely out of business. Not good!

Lists onrepparttar 117026 other hand are built from loyalty… not rules and regulations. The people who subscribe to your list, ezine, or newsletter are there because they want to be. They’ve come to you because you offer them something of quality… something unique.

A Unique Way To Generate Consistent, Guaranteed Profits

Written by Daniel Tong

A Unique Way To Generate Consistent, Guaranteed Profits By Daniel Tong

-Free article download and redistribution rights information at ----------------------------------------

Are you happy withrepparttar returns you are receiving on your hard earned money? Like most people, you probably want your money to work harder for you.

You will be surprised to learn that you can actually do better, in terms of returns on funds employed and safety, than most fund managers - by using a little known technique called sports arbitrage.

Does arbitrage involve clairvoyance and being able to forseerepparttar 117014 future? Does it involve complex modeling to predictrepparttar 117015 outcome of a sporting event? No, it is none of these. Arbitrage is soundly rooted inrepparttar 117016 logic of mathematics. You do not have to be a sports expert or rocket scientist to be successful at arbitrage.

Arbitrage is well known inrepparttar 117017 financial markets. Arbitrage transactions are taking place allrepparttar 117018 time inrepparttar 117019 dealing rooms of large institutions. Unfortunately, ordinary investors will never have access to these arbitrage opportunities.

In contrast, arbitrage opportunities in sports betting are accessible to every sports bettor.

Withrepparttar 117020 phenomenal growth of online sports betting in recent years, anyone with a computer and internet access can now act on arbitrage opportunities inrepparttar 117021 sports betting markets. Many 'arbs' are of short duration and difficult to act upon unless you are constantly monitoringrepparttar 117022 markets or your email box for 'arbs' alerts! However, there are sufficient numbers of sizeable and stable 'arbs' ( lasting several hours or more) to make this an extremely profitable exercise, without requiring a great deal of time or effort on your part.

A small paradigm shift is all that is needed to appreciaterepparttar 117023 beauty of arbitrage - a 'sure win' situation and profits without involving any risk.

Every one wants quick windfall profits but look atrepparttar 117024 huge risks we often take - knowingly or unknowingly. The sad fact is that many honest, hard working investors have lost enormous amounts of money inrepparttar 117025 stock markets duringrepparttar 117026 past few years.

Sports arbitrage is easier and safer thanrepparttar 117027 stock markets and more profitable than bonds or bank deposits.

Putting on an arbitrage transaction is a 'no brainer' as compared to doing a trade inrepparttar 117028 stock, commodities or currency markets. After all, how stressful can it be when you have a situation where a profit is assured -regardless of which team or player wins!

Each arbitrage opportunity is unique andrepparttar 117029 profit margin will vary. It is entirely up to you to select those 'arbs' which you wish to put on - simply ignore those that do not meet your profit expectations.

You may ask "If there is a guaranteed profit, why not betrepparttar 117030 farm?" Good question. The answer is "No" because all sportsbooks have betting limits. This effectively limitsrepparttar 117031 size ofrepparttar 117032 arbitrage transactions we can put on. Asrepparttar 117033 sportsbooks have a thin edge overrepparttar 117034 bettors,repparttar 117035 ''Law of Large Numbers'' will work to their advantage inrepparttar 117036 long run -repparttar 117037 sportbooks actually prefer numerous small bets over a few large bets!

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