Links and link building with Google.

Written by Clare Lawrence

Links and link building with Google. By Clare Lawrence 1st June 2003. Clare isrepparttar CEO of Discount Domains Ltd a leading UK provider of domain names and web hosting services

Google isrepparttar 127882 leading search engine, so havingrepparttar 127883 right strategy for optimisation on Google is essential.

FFA sites Having a link on your website to an FFA (free for all) otherwise known as a links farm will not damage your PR. What will harm your site and your Google Page rank is outbound links from your site TO FFA sites.

Page rank is Google’s own measure ofrepparttar 127884 links and their quality to your site. Page Rank is an important factor, but notrepparttar 127885 only factor in Google’s algorithm.

FFA links must be avoided to protect your site, it is very important therefore to screen carefully each site you link to. Using Google's PR tool (a free download from: - ) can give you clues as to how Google rates sites. FFA sites are usually fairly easy to spot, as they contain lots of links to site that have no common theme or thread andrepparttar 127886 site itself appears to serve no purpose other thanrepparttar 127887 provision of links.

A greyed out PR usually means a site with a penalty a PR of 10/10 is a perfect score (only Google has one) 0/10 means little or no useful links etc.

The reason for this is straightforward: - Google recognises that you do Not have control over who links to you, but you do have control of which sites you LINK TO.

Once Google has blacklisted you – it is very hard to get re-listedrepparttar 127888 only options being to persuade Google you have “reformed” or move your site to another domain name and start again!

Google’s algorithm

If you’re a mathematical whiz you might also findrepparttar 127889 following article of interest

What it says is thatrepparttar 127890 average page rank of a group of pages always remains as 1.0. So for every highly ranked page there must be lower ranked ones. Page rank passes from page to page afterrepparttar 127891 application of a dampening factor (usually 0.85).

The point being that pages with outward links reduce page ranks whilst those with inward links gain it. The higherrepparttar 127892 ranking ofrepparttar 127893 source andrepparttar 127894 lowerrepparttar 127895 number of other outward linksrepparttar 127896 more valuable it will be to you.

Link dilution

The number of links on a page dilutesrepparttar 127897 Page rank transferred. If a page has 100 links. The page rank transferred is worth only 1/100th ofrepparttar 127898 value a single link would have. There are other factors such asrepparttar 127899 sites theme in comparison to your own.

How to rank well in the search engines.

Written by Clare Lawrence

How to rank well inrepparttar search engines. By Clare Lawrence 30th May 2004

I get this question allrepparttar 127881 time!.

Everyone wants to be listed onrepparttar 127882 first few pages ofrepparttar 127883 search engines.

Here is what I tell my customers:-

a) Firstly do your research, being atrepparttar 127884 top may not be allrepparttar 127885 helpful! I have sites listed at No1 or 2 for less popular phrases and they only get a couple of visits a week.

b) To get torepparttar 127886 top, you need good content, that means usingrepparttar 127887 phrases your looking for inrepparttar 127888 title tags, and onrepparttar 127889 page atrepparttar 127890 right density.

c) Use of links. Anchor text links are very important particularly for Google,repparttar 127891 leading search engine. But links are not enough on their own. Links need to come from pages that are also related torepparttar 127892 same theme and are also highly ranked.

Cont'd on page 2 ==> © 2005
Terms of Use