Linking for Fun and Profit

Written by Steve Pronger


Well actually, linking isn't fun at all. In fact, it's quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if you're not actively building linksrepparttar RIGHT way you are going to be left behind. In other words, your site will be "Lost in Cyberspace". The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages.

If you want your site to deliver lots of targeted search engine traffic (and who doesn't?) there are two equally important factors:

1) lots of keyword-rich, search engine friendly content 2) lots of relevant, incoming links fromrepparttar 119353 RIGHT sources

For real success you need to cover BOTH of these strategies. Don't concentrate on one and notrepparttar 119354 other.

So, how do you go about building your links? It's not rocket science, but as I said, it does take time and effort. From my own experiences, here's what you should do:

1) Download and installrepparttar 119355 Google Toolbar:

http://toolbar.google.com/

This will show yourepparttar 119356 PageRank ofrepparttar 119357 page you are viewing. PageRank is a measure, rated from 1 to 10, ofrepparttar 119358 "importance" that Google gives to that page. There has been a lot written about PageRank. You don't need to become obsessed with it but it IS an important consideration when determining WHO to link to. A link from a PR-5 page is worth FAR more than a PR-0 page.

2) Establish a resource or links directory for your site. This lets potential link partners see that you are willing to exchange links. You should make it clear on your links pages what your linking policy is i.e. under what conditions you will agree to exchange links.

3) Your aim should be to build a resource directory that is relevent to your business. Don't try to build a mini Yahoo with umpteen different categories. Keep your directory focussed on your site theme. When you first start out you will be inclined to link to anybody in exchange for a link FROM anybody. This is a mistake. Be patient and choose your link partners carefully.

4) Before requesting a link from another site, add that site to your directory. Contactrepparttar 119359 webmaster and tell them you added their link because you believe their site would be of interest to your visitors (and so it should). Giverepparttar 119360 url where your link is located and ask for a return link, along with instructions on how you would like your link worded. NEVER demand by saying things like "if you do not link to us we will remove your link".

5) If you have not received a reply after 2 - 3 weeks send a polite follow up. Again, don't demand. No one is under any obligation to link to you. If you do not receive a reply to your second request it means thatrepparttar 119361 webmaster does not want to link to you, or they are simply too busy to respond. In that case, leave it and move on. I receive dozens of link requests a day. Sometimes it takes me many weeks to get around to responding. You'll go mad worrying about links that have not been reciprocated. Your time is better spent.

Link Building: To Link, or Not to Link, That is the Question

Written by Vik Tailor


Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for “link farms” (a bunch of non-related links created forrepparttar SOLE purpose of increasing search engine ratings)? Isrepparttar 119352 “link building era” over?

Link Farms Many webmasters claim that Google penalizes websites for link farms. If this is so, why are a link farm sites that have a page rank of 5 on their link farm page? Let me give you an example, go to Google.com, type in any popular keyword(s) and appendrepparttar 119353 word “links” to it. For example, “ABCD Links.” Notice you’ll get tones of websites that are linking to unrelated sites, but still have a great PR. I do not encourage link farming in any way or form, but building valuable partnerships is something I do encourage. If you’re a jewelry site and you’re exchanging links with an antiques site, I think this is a great thing. It’s very possible that someone searching for jewelry may have an interest in antiques. I own a few sites andrepparttar 119354 hits I receive from partially related sites are phenomenal. Most of my websites are targeted towards webmasters so I receive hits from all sorts of sites. Remember, many webmasters claim to knowrepparttar 119355 truth regarding search engine algorithms, but no one knowsrepparttar 119356 EXACT TRUTH exceptrepparttar 119357 programmers atrepparttar 119358 search engines. Webmasters may have been penalized inrepparttar 119359 past for link farms and doorway pages (pages created around certain keywords forrepparttar 119360 sole purpose of redirecting surfers torepparttar 119361 main page), but who’s to say why some HAVEN’T been penalized.

Who Should I Create Link Partnerships With? 1. Create link partnerships with sites related to your site.

2. Create link partnerships with sites that have an audience that may be interested in your products

3. Exchange homepage links with websites that fit in your genre. You’ll receive a link on a page with a good ranking and you’ll get quality, targeted hits.

How Do You Find Link Partners? 1. Signup with an automated links management provider that organizes your links and helps find link partners. Automated tools arerepparttar 119362 best because they help you save time. Uploading and downloading your pages for every link exchange can be a huge pain and very time consuming. Automated tools are NOT link farms because they give you complete control of who you exchange links with. If a member exchanges links with every website, he/she might be abusingrepparttar 119363 tool. If a member usesrepparttar 119364 tool responsibly, it can be very effective.

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