Linking With A Millstone

Written by Stephen Brennan

I've been engaging in reciprocal linking with other websites for some time. I've always been aware that a single incoming link from a high PR website is worth far more than many links from low PR websites (the actual ratio is known only to God). I've also always been aware, at least overrepparttar last couple of years, that incoming links from non-relevant websites is not only valueless but can, in fact, have a negative effect on your Search Engine ranking (*as opposed to PR).

I've written previous articles about linking, one or two of which have been specifically aboutrepparttar 119337 practice of requesting and accepting links from anybody and everybody. However, I've never been armed with any 'hard evidence' with which to support my plea for some sensible thought aboutrepparttar 119338 way in which some people handle their linking practices. This time around, I have this little offering from Google,repparttar 119339 people who are responsible forrepparttar 119340 whole 'PR' caboodle.

"How is PR effected if you have text links on a page that is irrelevant torepparttar 119341 website? Links from a non-related site will still pass PR, but will have little or no effect onrepparttar 119342 SERPs. Too many of these might even have a negative effect on SERPs. Remember, PR matters when all other things are equal, but that is neverrepparttar 119343 case. You are much better off getting back links from a relevant PR4 page (and site) with targeted anchor text than getting back links from an irrelevant PR6." - Ref:

There you go. You may not have heard it here first, but it is out of 'the horse mouth', so to speak. I don't know how long this particular piece of information has been available at Google for all to see (I don’t spend much time in Google’s ‘support’ pages) but it's there now and I hope that it becomes common knowledge very quickly.

To some it may not be a revelation. It won't be of any great concern either, because like many, they have always been a little particular aboutrepparttar 119344 'relevance' ofrepparttar 119345 websites from which they accept or request reciprocal (or incoming only) links. Don't get me wrong. I'm not talking about being 'tight' or 'mean' about linking with lower PR websites. I have always agreed to link with any website that has relevant content. Providedrepparttar 119346 website hasrepparttar 119347 same (or related) subject matter, I don’t care aboutrepparttar 119348 PR.

You see, that's what it's supposed to be about - supplying worthwhile links and even alternatives to your users and making your website available to users of other related websites. How is this purpose served by supplying users with links to (and accepting links from) totally unrelated material? Google, along withrepparttar 119349 rest of us, tends to think there is no purpose served at all, hencerepparttar 119350 possibility of negative effect on your SE rankings for thinking otherwise.

20 Sure-Fire Ways To Get People To Link To Your Web Site

Written by Dan Brown

Here's some simple yet POWERFUL ideas on how to get people to link to your web site.

1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot, write a review forrepparttar site. Write aboutrepparttar 119336 benefits you gain fromrepparttar 119337 web site. Tell them they can publish it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increaserepparttar 119338 number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give awayrepparttar 119339 web book by linking to your web site.

5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top ofrepparttar 119340 article directory for your main web site.

6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly torepparttar 119341 discussion board. Include your web sites ad or banner ad atrepparttar 119342 top ofrepparttar 119343 discussion board.

7. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.

8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.

9. Create your own award site for other web sites. Giverepparttar 119344 winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they either link to your site. People will consider this a huge value because consulting fees can be very expensive.

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