Publishers, please consider following 836 word article about linking insanity and foolishness of self-referential links.
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~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~* Linking Psychosis is Treatable. Link Obsession & PageRank by Mike Banks Valentine © September 21, 2004
Search Engine Optimization has become inextricably linked with linking schemes over last couple of years. During that time EVERYONE has noticed value of inbound links to their web sites. This has lead many agressive webmasters to buy up hundreds of keyword focused domain names, slap up a few weak and repetitive content pages over dozens of domain names in an attempt to build their own little empire.
MINI-WEBS BECOME ROAD KILL IN TRAFFIC GENERATION SCHEMES
This misguided strategy has littered web with garbage that nobody wants to clean up. Outdated sites that no longer reflect businesses that created them, with broken images, broken links and broken promises to visitors are everywhere. Their owners don't maintain them, update them, and sometimes don't even pay to host them as duplicated domains are strewn across free hosting services and are forgotten for years.
WHO IS TO BLAME FOR PAGERANK OBSESSION?
I'm reluctant to place blame for this on Google, but I'm afraid I must. Google made PageRank holy grail for web and everyone simply set out in search of holy grail. For those of you NOT obsessed with PageRank, it is only a small part of a complex set of factors Google uses to decide how important a site is based on how many other sites link to it. Linking is important, but many have become obsessed with it to point of linking insanity.
There are linking clubs, reciprocal linking services, link building software, link popularity software, and now even link brokerages that purchase links on your behalf! Search engine optimization firms have now begun to establish and position domains solely for purpose of selling links in multiple categories. Those same SEO firms fill their fully optimized pages with Google Adsense Ads to earn income from that portion of visitors not interested in pages of links.
ADSENSE PROVIDES ESCAPE FOR VISITORS TRAPPED IN LINK FARMS
Those visitors click away on Adsense ads simply to find escape from contentless link farm that they've found while looking for information. The SEO firm has made money both selling links and now from Adsense clickthroughs, but provides no useful information. This is litter generated along road to traffic generation and link popularity!