SE Tactics: Linking Psychosis is Treatable

Linking Psychosis is Treatable

Written by Mike B

Publishers, please consider repparttar

following 836 word article about linking insanity and repparttar 128281

foolishness of self-referential links.

Please SET URL's as hyperlinks and maintain resource box at repparttar 128282 end. Feel free to use repparttar 128283 TEXT TO HTML CONVERTER AT:

http://www.website101.com/cgi-bin/t2h/Mt2h.cgi

allows you to insert paragraph tags, set headings to bold text and set URL's to clickable links that open in new windows.

Please notify author of intent to publish at: http://privacynotes.com/cgi-bin/M/msb.cgi?2

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~* Linking Psychosis is Treatable. Link Obsession & PageRank by Mike Banks Valentine © September 21, 2004

Search Engine Optimization has become inextricably linked with linking schemes over repparttar 128284 last couple of years. During that time EVERYONE has noticed repparttar 128285 value of inbound links to their web sites. This has lead many agressive webmasters to buy up hundreds of keyword focused domain names, slap up a few weak and repetitive content pages over dozens of domain names in an attempt to build their own little empire.

MINI-WEBS BECOME ROAD KILL IN TRAFFIC GENERATION SCHEMES

This misguided strategy has littered repparttar 128286 web with garbage that nobody wants to clean up. Outdated sites that no longer reflect repparttar 128287 businesses that created them, with broken images, broken links and broken promises to visitors are everywhere. Their owners don't maintain them, update them, and sometimes don't even pay to host them as duplicated domains are strewn across free hosting services and are forgotten for years.

WHO IS TO BLAME FOR PAGERANK OBSESSION?

I'm reluctant to place repparttar 128288 blame for this on Google, but I'm afraid I must. Google made PageRank repparttar 128289 holy grail for repparttar 128290 web and everyone simply set out in search of repparttar 128291 holy grail. For those of you NOT obsessed with PageRank, it is only a small part of a complex set of factors Google uses to decide how important a site is based on how many other sites link to it. Linking is important, but many have become obsessed with it to repparttar 128292 point of linking insanity.

There are linking clubs, reciprocal linking services, link building software, link popularity software, and now even link brokerages that purchase links on your behalf! Search engine optimization firms have now begun to establish and position domains solely for repparttar 128293 purpose of selling links in multiple categories. Those same SEO firms fill their fully optimized pages with Google Adsense Ads to earn income from that portion of visitors not interested in pages of links.

ADSENSE PROVIDES ESCAPE FOR VISITORS TRAPPED IN LINK FARMS

Those visitors click away on repparttar 128294 Adsense ads simply to find escape from repparttar 128295 contentless link farm that they've found while looking for information. The SEO firm has made money both selling links and now from Adsense clickthroughs, but provides no useful information. This is litter generated along repparttar 128296 road to traffic generation and link popularity!

Froogle – What is it good for?

Written by Ed Kohler

Have you been to Froogle yet? It’s a new product search engine from Google. It’s actually existed for almost a year now, but it only went live as a link from Google’s homepage in repparttar

past month. It's quite possibly repparttar 128280

greatest online marketing tool for retailers ever invented.

What is Froogle?

Froogle is a product specific search engine that indexes catalogs of online retailers and compiles repparttar 128281 information for their users. Search for DVD Players, and you’ll come up with 37,000 options as of this writing. You can then filter down to DVD Players between $200-300 and still have 581 choices. Want a DVD/VCR combo? Add VCR to repparttar 128282 search query to filter down to 209 options, and then sort by price with one click.

That should explain repparttar 128283 power of this program for consumers, but how do retailers make repparttar 128284 most out of this by getting in front of their prospective customers for repparttar 128285 products they sell?

The Froogle Feed

While Froogle will likely visit your catalog, index it, and add repparttar 128286 products to their search engine, repparttar 128287 better way to go is to send Froogle a data feed. This is basically a text file listing your product names, descriptions, pricing information, images, and repparttar 128288 URL of each product within your cart. This will help Froogle accurately serve your cart's products with up to date pricing..

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