Link This! Drive Traffic to Your Site!

Written by Dawn Roberts

How do you make more money online? Increase your online visibility! And how do you increase your online visibility? Driving traffic to your website is key. Achieving and maintaining a high ranking withrepparttar search engines is a definite must.

The best way to achieve these directives is to link and be linked with similar websites. This is called, reciprocal linking. If all of this seems a little confusing to you, keep reading because I'm going to give you a free tool that is most likely one ofrepparttar 119345 best resources you will ever find for increasing your visibility, gaining higher traffic, and reaching better rankings withrepparttar 119346 search engines.

Let's back up a little bit though and explain what reciprocal linking is and does.

You create a reciprocal link by placing a link on your website to someone else's website. They, in turn, will dorepparttar 119347 same. As an example, take a look atrepparttar 119348 Ideas For Home Businesses Motivation, Coaching and Goal Setting Resource page. Scroll down and you will notice a link for "The Realgoalgetter Website", along with a description aboutrepparttar 119349 website. Now, let's look at The Realgoalgetter Website. Scroll down and you will notice a link back to "Ideas For Home Businesses", onrepparttar 119350 left side margin!

These are reciprocal links. We each found value in one another's websites. We also found that our websites, while not dealing withrepparttar 119351 same subject, complimented each other quite well. Furthermore, we both realized thatrepparttar 119352 other's site was a valuable, high ranking, reputable site that our visitors would appreciate. All of these points are extremely important when deciding whether to accept a reciprocal link. Personally, I have declined over 100 requests for links for varying reasons. Some ofrepparttar 119353 sites were poor quality with very low rankings. Others did not relate in any way to home business. Some were link factories. While still others had annoying pop ups, pop unders, or automatic downloads of Gator or Gain Publishing. I could not seerepparttar 119354 value in these sites and as such, I felt sure my visitors wouldn't appreciate a link to those sites.

You must, at all times, keeprepparttar 119355 interests of your visitors your foremost priority. If you feel they would not appreciate a link to a particular site, regardless ofrepparttar 119356 reason - don't do it. I cannot stress this enough to you - Only link with websites that are reputable and hold value to your visitors!

Now you may be asking yourself a few questions right about now. How does creating reciprocal links increase your search engine ranking? How do you find good quality, valuable and similar sites to link with (aside from surfingrepparttar 119357 net 24/7)? We'll answer those questions now.

How Directories Help Search Engines

Written by Mario Sanchez

Atrepparttar beginning ofrepparttar 119344 web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!,repparttar 119345 web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for.

When search engines started to become popular, they relied on web pages' 'keyword metatags' to determinerepparttar 119346 topic and relevance ofrepparttar 119347 page (the keyword metatag is a section within a web page's HTML code where webmasters can insert words that are relevant torepparttar 119348 page's content). Webmasters discovered that by stuffing their meta tags with popular search terms repeated hundreds of times, they could propel their pages torepparttar 119349 top ofrepparttar 119350 search results.

Search engines caught up torepparttar 119351 abuse and decided to ignorerepparttar 119352 meta tags and rely instead on web page copy. Webmasters then started to overstuff their page copy with popular search terms, often writing them inrepparttar 119353 same color asrepparttar 119354 web page's background, so that they could be detected by search engines while being invisible to users.

Again, search engines discoveredrepparttar 119355 trick and decided thatrepparttar 119356 best way to rank a web page's content and its topical relevance was to rely on inbound links from other pages. The rationale behind this is that it is much more difficult to influence other people to link to you than it is to manipulate your own web page elements. In fact, inbound links arerepparttar 119357 foundation of Google's Pagerankô algorithm.

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