How do you make more money online? Increase your online visibility! And how do you increase your online visibility? Driving traffic to your website is key. Achieving and maintaining a high ranking with search engines is a definite must.
The best way to achieve these directives is to link and be linked with similar websites. This is called, reciprocal linking. If all of this seems a little confusing to you, keep reading because I'm going to give you a free tool that is most likely one of best resources you will ever find for increasing your visibility, gaining higher traffic, and reaching better rankings with search engines.
Let's back up a little bit though and explain what reciprocal linking is and does.
You create a reciprocal link by placing a link on your website to someone else's website. They, in turn, will do same. As an example, take a look at Ideas For Home Businesses Motivation, Coaching and Goal Setting Resource page. Scroll down and you will notice a link for "The Realgoalgetter Website", along with a description about website. Now, let's look at The Realgoalgetter Website. Scroll down and you will notice a link back to "Ideas For Home Businesses", on left side margin!
These are reciprocal links. We each found value in one another's websites. We also found that our websites, while not dealing with same subject, complimented each other quite well. Furthermore, we both realized that other's site was a valuable, high ranking, reputable site that our visitors would appreciate. All of these points are extremely important when deciding whether to accept a reciprocal link. Personally, I have declined over 100 requests for links for varying reasons. Some of sites were poor quality with very low rankings. Others did not relate in any way to home business. Some were link factories. While still others had annoying pop ups, pop unders, or automatic downloads of Gator or Gain Publishing. I could not see value in these sites and as such, I felt sure my visitors wouldn't appreciate a link to those sites.
You must, at all times, keep interests of your visitors your foremost priority. If you feel they would not appreciate a link to a particular site, regardless of reason - don't do it. I cannot stress this enough to you - Only link with websites that are reputable and hold value to your visitors!
Now you may be asking yourself a few questions right about now. How does creating reciprocal links increase your search engine ranking? How do you find good quality, valuable and similar sites to link with (aside from surfing net 24/7)? We'll answer those questions now.