There are no secrets: there are no magic formulas. Forget about making money fast while you sleep. Sure, you can automate processes so that your business continues to operate while you are snoring away, but there is no substitute for your initial application and hard work.
That's bad news. The good news is that it isn't difficult. The even better news is that most of it can be done for FREE.
OK, assuming that you have built a website appropriate to your business (no, one of those self-replicating ones will NOT do!) and that you are publishing a regular ezine. Both need content: both need quality, but there's plenty of help out there to achieve it.
Now what you need is traffic, or in less technical terms, people looking at your site, your business, what you have to offer.
Every single day we are bombarded with plans and schemes which claim to beat system, drive masses of traffic to your site, make you rich overnight, all your dreams come true so that you'll live happily ever after. All similarities to a fairy-tale are decidedly intentional.
It is confusing. Where do you start?
Now I am not saying that these things don't work, except ones which are undoubtedly scams! Generally, every single one will give you some benefit, some link out there, but no single one is magic answer. No matter what they claim. Doing them all will take time, but if you work through methodically, each and every one will help you in some way.
So to eliminate some of confusion, here is my Five Point Plan for organising your promotion and traffic building efforts. It isn't be-all and end-all either, but it is a good, organised start to a regular process. Incorporate one item from each step each and every single day and you will keep making a little progress and after a while it becomes self-perpetuating.