Link Popularity and the Myth of the Guestbook Link

Written by Eric Ward - Link Mensch

You have probably been to a site that had a section called a "Guestbook". Many sites ask you to "sign their guestbook", and many of these guestbooks also permit HTML code inrepparttar guestbook comments, meaning you or I or anyone can visit guestbooks on web sites all day long and systematically create links back to our sites from hundreds of other site's guestbooks.

Naturally, some web marketers (probablyrepparttar 119372 ones that think exit pop-ups are useful) think that by signing guestbooks and adding links byrepparttar 119373 hundreds they will improve their link popularity scores at search engines. Before you get excited and do a Google search onrepparttar 119374 phrase "sign our guestbook" (1.9 million BTW) and head off like a link monkey, here's my take onrepparttar 119375 whether guestbook links are valid, ignored, or penalized, and if they have any impact onrepparttar 119376 success of a web site's link popularity.

Guestbook links are really no different than FFA links, if you think about it. FFA (Free For All) pages are pages where a link can be obtained by anyone (even a script) without human intervention, meaning no person even looks to see ifrepparttar 119377 requesting site has any decent content. Such link lists are obviously useless. Ask yourself when wasrepparttar 119378 last time you went to a FFA link list to find a useful web site. How about never?

And since ANY site owner could dorepparttar 119379 same thing--sign a thousand guestbooks--how much credibility can such links truly have? None. If I run a site that sells snake oil I can spend my days signingrepparttar 119380 guestbooks ofrepparttar 119381 best sites onrepparttar 119382 web and leech some link popularity from them? Nope.

Everyone Wins With Reciprocal Link Exchange

Written by Sonya Gray

2004 Sonya Gray

Many Webmasters are realizingrepparttar beauty of Search Engine Optimization (S.E.O) when utilizing a popular technique known as Reciprocal Link Exchange. When exchanging links with other site owners, Webmasters are capitalizing on S.E.O's powerful effects.

The goal of most Webmasters is to generate as much traffic as possible in order to sell their products or promote their services. I have found, from personal experience, everyone who participates in exchanging links wins.

Plus, exchanging links is really easy to do. Here's how:

Look for sites that have rich content that will be of interest to your site visitors and look for sites that are relevant to your site. One ofrepparttar 119371 best search engines to look for content-rich, relevant links is Google.

For example, let's say you began a marketing campaign to search for businesses to link to in Google underrepparttar 119372 keywords "work from home". There are 13,300,000 sites that matchrepparttar 119373 keyword combination "work from home" and are possible link exchange partners.

Carefully look for a way to submit your link to their site. Some sites providerepparttar 119374 convenience of an online form that can be filled out to submit your link to their site.

Or, carefully look for contact info, i.e., an email address and emailrepparttar 119375 Webmaster with:

Your URL Title of your site Description of your site Category you want your site listed under (e.g., Business Opportunities) URL where their link can be found Your email address

Ifrepparttar 119376 Webmaster agrees (many won't, but some will), place a permanent link to their site somewhere on one of your pages and they will dorepparttar 119377 same for you.

Always go back torepparttar 119378 site in a week or so where you submitted your link to insure that your link is listed and active on their site, i.e., you can click on your link and go to your website. It does no good if you are placing a link on their site, but they are not doingrepparttar 119379 same for you. I have found most Webmasters are pretty good about exchanging links and most will contact you via email when your link has been added. Some won't. So it is a good idea to follow up and make sure your link is listed and active.

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