©2004 Sonya Gray
Many Webmasters are realizing beauty of Search Engine Optimization (S.E.O) when utilizing a popular technique known as Reciprocal Link Exchange. When exchanging links with other site owners, Webmasters are capitalizing on S.E.O's powerful effects.
The goal of most Webmasters is to generate as much traffic as possible in order to sell their products or promote their services. I have found, from personal experience, everyone who participates in exchanging links wins.
Plus, exchanging links is really easy to do. Here's how:
Look for sites that have rich content that will be of interest to your site visitors and look for sites that are relevant to your site. One of best search engines to look for content-rich, relevant links is Google.
For example, let's say you began a marketing campaign to search for businesses to link to in Google under keywords "work from home". There are 13,300,000 sites that match keyword combination "work from home" and are possible link exchange partners.
Carefully look for a way to submit your link to their site. Some sites provide convenience of an online form that can be filled out to submit your link to their site.
Or, carefully look for contact info, i.e., an email address and email Webmaster with:
Your URL Title of your site Description of your site Category you want your site listed under (e.g., Business Opportunities) URL where their link can be found Your email address
If Webmaster agrees (many won't, but some will), place a permanent link to their site somewhere on one of your pages and they will do same for you.
Always go back to site in a week or so where you submitted your link to insure that your link is listed and active on their site, i.e., you can click on your link and go to your website. It does no good if you are placing a link on their site, but they are not doing same for you. I have found most Webmasters are pretty good about exchanging links and most will contact you via email when your link has been added. Some won't. So it is a good idea to follow up and make sure your link is listed and active.