Link Popularity Explained

Written by Shannan Hearne-Fortner

Link popularity is becoming hard to understand. It is different for many different search engines. Andrepparttar whole concept is still relatively new, in internet terms.

Let's look at three search engines that factor link popularity into their overall search term rankings. and their new search engine, Teoma, consider what they term general popularity. They consider similar sites and then note whether they have one link coming in or multiple links coming in from other web sites. Higher consideration is given to web sites that have what AskJeeves deems more quality sites linking in rather than lower quality sites. Weight is also put on sites that appear to bear authority within their given content communities. Management of a portal site would be a great way to become a recognized leader in your knowledge content community. Ultimately, for good ranking, you must have recognized authority sites in your outgoing links; sites of quality content among your incoming links; and numerous sites with large amounts of links among them.

FAST, or All The Web, and Lycos which it powers each look atrepparttar 128349 quality ofrepparttar 128350 sites you are linking to and that are linked to you. The integrity as well asrepparttar 128351 content ofrepparttar 128352 sites within your link community are evaluated inrepparttar 128353 overall value given to your links.

Perhapsrepparttar 128354 search engine withrepparttar 128355 most weight given to link popularity is Google has always attempted to use a human, or logical method to determine whether or not a site has value related torepparttar 128356 particular keywords associated withrepparttar 128357 site.


Written by Jennifer Johnson

You design a killer site, submit to allrepparttar major search engines and directories, and you wait...and wait...and wait...

Submitting to search engines/directories is a smart idea, but it seems like an eternity before you seerepparttar 128348 results of your efforts. Meanwhile, you're anxious to get traffic and make sales, right?

I have justrepparttar 128349 site promotion technique for you: pay-per-click (PPC) search engines.

PPC programs work like this: you bid on keywords related to your site's content/products/services. The higher you bid,repparttar 128350 higher your link appears inrepparttar 128351 search results. One ofrepparttar 128352 great things about PPC is that you don't pay unless someone actually clicks your link - in other words, you pay only for results. PPC campaigns can be surprisingly affordable, even for sites on a limited budget.

Another benefit of utilizing PPC is that you begin generating traffic almost immediately. There is no 6-8 week waiting period for your site to appear inrepparttar 128353 index - it's usually more like 2-3 days.

Before you rush off to open an account, though, there are a few basic things to do beforehand to maximize your campaign's effectiveness.

First, calculate how much you can afford to pay for each visitor to your web site. If you have a product that sells for $100.00, 1 out of every 100 visitors buysrepparttar 128354 product, and you pay $1.00 for each visitor, you'll break even onrepparttar 128355 campaign ($1.00 x 100 visitors = $100.00 spent/$100.00 sale). If you pay more than $1.00/visitor, you'll lose money and if you pay less than $1.00/visitor, you'll make a profit.

Know what you can afford to spend per visitor (per click) before making your bids. Armed with this knowledge, you'll be better equipped to execute a profitable campaign.

Second, create a list of keywords related to your site/product/service. Develop a list of at least a few hundred keywords; preferably 1000 or more. I realize that's a lot, but as a general rule, a list of 10-20 keywords won't net you much traffic.

If you're having trouble brainstorming keywords, many ofrepparttar 128356 PPC engines have tools to help you. GoTo's Search Suggestion Tool generates a list of search terms related to keywords you enter and ranks them in order from most to least popular. Tryrepparttar 128357 GoTo Keyword Wizard at ( too.

A third step to take before launching a campaign is to produce effective ad copy forrepparttar 128358 "title" and "description" of your listings. Make no mistake - your description and title ARE ad copy - or they should be if you hope to maximize traffic.

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