Link ManipulationWritten by Anthony Parsons
Link popularity is a winning factor in many campaigns to achieve a substantial boost in your rankings, however; with all good can come over-inflated and out of control manipulation (BAD).
The search engines will not be defeated for long. Those who think they can get away with something in short term will generally come unstuck in long term. Google recently changed their algorithm (end 2003) which has upset many website owners who relied upon Google results to provide them business. To me, that is ineffective marketing, which ever way you look at it.
Websites who dominated rankings because of link popularity suddenly became unstuck and are now, nowhere to be seen. Websites with minimal popularity but great content and even those with little content and medium popularity have begun to dominate rankings for their given terms. Many people blame Google, blame SEO's and anyone else they can blame. These are free rankings that your contending within, which are constantly being manipulated to use every inch from system structure.
Users are not going to tolerate this for long if they cannot find quality content and products when they search. With this sudden upset and some minor tweaking by Google, results will eventually steady and those who once dominated will still not be seen.
Organic Search Engine OptimizationWritten by Anthony Parsons
Organic Search Engine Optimization (SEO) is simply a marketing term for natural development of a website. Organic SEO allows a website to gain free listings within major search engines without regular ongoing marketing costs. SEO comprises many aspects to complete a total marketing package. The difference is whether SEO package is natural in form to comply with search engines, or artificial in an attempt to cheat search engines. It's no secret that every website owner wants top position within Search Engine Results Pages (SERP's). What is unknown to many is that artificially manipulating a website or other external elements will not allow a website see top position for very long. Artificial manipulation is what you hear when someone says "hit or miss" optimization.
Let me quickly define professional and unprofessional. A professional is "a person having impressive competence in a particular activity" and unprofessional being "below or contrary to standards expected in a particular profession". I have explained this to highlight meanings of non-organic, artificial, unethical or more commonly, unprofessional SEO. Unprofessional SEO is utilising door-pages, entry-pages, cloaking, spamming (constant submissions), hidden text, tiny text, pages made with no sole purpose other than for search engines, landing pages and several other methods. A professional SEO would never need to adopt these methods to achieve high, stable rankings.