Link Building That Makes Sense: Who To Link To

Written by Daria Goetsch

When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.

Google PageRank First and foremost, PageRank is part ofrepparttar algorithm of Google's ranking inrepparttar 128005 search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But PageRank is only one ofrepparttar 128006 100 plus criteria Google uses to evaluate your web pages. Userepparttar 128007 idea of PageRank as a "tool" to help make decisions, there's no need to live and die byrepparttar 128008 results. Link popularity itself is merely one way to improve your ranking.

Should You Link To Them? Think about it. You see a quality website, you see good content. The site is a "Mom and Pop" website with little ranking. So what ifrepparttar 128009 Google Toolbar says PageRank 2/10? That 2/10 may one day be 8/10. More importantly, you are linking to it because it is good to link to for your visitors - end of story.

Reciprocal Linking Fears There is a general fear of reciprocal linking to websites who inadvertently link to a "bad neighborhood" with penalties or PageRank zero, passing on problems to you. Use your common sense. Is this a website you would want to visit or your visitors would want to visit? Ifrepparttar 128010 answer is no or you can't tell whatrepparttar 128011 subject ofrepparttar 128012 site is, make a note of it and keep looking. A website full of links with little content doesn't "make sense" because what benefit is it to you or your visitors? Of course you are going to link to your partners in business or mayberepparttar 128013 small website that is doing a bang up job of selling widgets and providing widget information.

Linking Just To Link If you are going to link, what purpose does it serve? The idea of acquiring link popularity by linking back and forth to other sites to boost your popularity artificially is a popular method. But is it of value to your website? Ask yourself:

* Would you link to this site if link popularity inrepparttar 128014 search engines didn't matter? * Would your visitor care about this link or find it helpful? * Doesrepparttar 128015 website have good content? * Is this an opportunity for you to publicize your website by being listed there? * Will this link cause you to spend a great deal of time worrying about it? * Isrepparttar 128016 link "just a link" or do you want a link from any site whose visitors care about what you have to say

We Are Hungry - Feed Us Please

Written by Copyright 2003, John Calder


As a child, we learnedrepparttar power of food to entice animals to do our will. Ducks, chipmunks, and dogs could all be enticed to come closer to us for viewing or petting. Even our young siblings were sometimes enticed --- and led as a puppy --- with a trail of M&M's.

Onrepparttar 128004 Internet, we can also use food of a sort to pull people to our websites. Rather than appealing to a person's desire for sustenance, we appeal torepparttar 128005 desires and whims ofrepparttar 128006 human mind throughrepparttar 128007 use of strategically placed words and images.


To truly appreciaterepparttar 128008 analogy of food andrepparttar 128009 Internet, you must first examine your own methods of finding what you are looking for online.

When you are searching for specific information on a specific topic, product or service, how do you get from your starting point to your satisfaction point?

The truth is thatrepparttar 128010 world does not search for information much differently than you do. Althoughrepparttar 128011 world may have different activities, have different interests, and use different tools than you,repparttar 128012 process or pattern is not going to be very different at all.


The search either begins with a desire or a desire is triggered while an individual is viewing a website or doing other online activities.


Ifrepparttar 128013 individual sits down to his or her computer with a desire in mind, his or her search will generally begin at a search engine. With hundreds of search engines to choose from, repparttar 128014 exact starting point is rarely known unless it turns up in your server logs.

According to a February 25, 2003 Search Engine Watch report, repparttar 128015 most used search databases are as follows:

Service Searches Per Day

Google 250 million Overture 167 million Inktomi 80 million LookSmart 45 million- includes MSN searches FindWhat 33 million Ask Jeeves 20 million AltaVista 18 million FAST 12 million

Although these numbers providerepparttar 128016 results of "one day inrepparttar 128017 life" ofrepparttar 128018 Internet, they have remained somewhat consistent moving forward in time.

The search begins with selecting a search engine and then follows with picking keywords that one feels will best deliver repparttar 128019 desired results.


Ads or articles seen during everyday online activities can trigger desire. The ads or articles may be seen inrepparttar 128020 user's favorite ezine or on their favorite website. They may see a banner ad or a pop-up ad. Or they may see a link in their travels, which triggers their curiosity and interest and perhaps a new search.

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