THE POWER OF FOOD TO ENTICE
As a child, we learned power of food to entice animals to do our will. Ducks, chipmunks, and dogs could all be enticed to come closer to us for viewing or petting. Even our young siblings were sometimes enticed --- and led as a puppy --- with a trail of M&M's.
On Internet, we can also use food of a sort to pull people to our websites. Rather than appealing to a person's desire for sustenance, we appeal to desires and whims of human mind through use of strategically placed words and images.
THE FOOD ANALOGY
To truly appreciate analogy of food and Internet, you must first examine your own methods of finding what you are looking for online.
When you are searching for specific information on a specific topic, product or service, how do you get from your starting point to your satisfaction point?
The truth is that world does not search for information much differently than you do. Although world may have different activities, have different interests, and use different tools than you, process or pattern is not going to be very different at all.
WHERE THE SEARCH BEGINS
The search either begins with a desire or a desire is triggered while an individual is viewing a website or doing other online activities.
DESIRE BROUGHT TO THE WEB
If individual sits down to his or her computer with a desire in mind, his or her search will generally begin at a search engine. With hundreds of search engines to choose from, exact starting point is rarely known unless it turns up in your server logs.
According to a February 25, 2003 Search Engine Watch report, most used search databases are as follows:
Service Searches Per Day
Google 250 million Overture 167 million Inktomi 80 million LookSmart 45 million- includes MSN searches FindWhat 33 million Ask Jeeves 20 million AltaVista 18 million FAST 12 million
Although these numbers provide results of "one day in life" of Internet, they have remained somewhat consistent moving forward in time.
The search begins with selecting a search engine and then follows with picking keywords that one feels will best deliver desired results.
DESIRE TRIGGERED DURING WEB ACTIVITIES
Ads or articles seen during everyday online activities can trigger desire. The ads or articles may be seen in user's favorite ezine or on their favorite website. They may see a banner ad or a pop-up ad. Or they may see a link in their travels, which triggers their curiosity and interest and perhaps a new search.