Link Building For Top Search Engine Placement - StepForth Search Engine Placement

Written by Dave Davies

For many,repparttar idea of optimizing a website for top search engine placement means entering some META tags, maybe titlingrepparttar 128001 page appropriately, and then you’re done. A long time ago, in an SEO galaxy far FAR away, this tactic worked. Unfortunately for those optimizing their websites, and fortunately for those using search engines to find information, this is no longerrepparttar 128002 case.

There are now some 80+ factors of your website that are taken into consideration when determiningrepparttar 128003 ranking of your website. Everything from titles and META’s to content and ALT tags are weighed and analyzed when your placement onrepparttar 128004 search engines is determined. In a recent article by Ross Dunn, CEO of StepForth Search Engine Placement, he addressedrepparttar 128005 fundamentals of optimizing your web pages. The article he wrote was entitled “A Ten Minute Search Engine Optimization” and can be found onrepparttar 128006 StepForth website at en-minute-optimization.shtml.

This article addresses many ofrepparttar 128007 internal factors taken into account in determining your ranking. Another factor which has to be taken very seriously isrepparttar 128008 external links to your website. Links to your site are notrepparttar 128009 most important factor in determining your ranking and you will have to have a well-optimized site to rank well, however, when all else is equal (i.e. when your competitors also have well-optimized sites) this can berepparttar 128010 determining factor between being found and being buried inrepparttar 128011 search engine rankings.

Links That Work The first consideration you have to make in your link-building efforts is who should be linking to you and whom you should link to. These are two separate considerations and despite that fact that you will be working on both atrepparttar 128012 same time, they must be considered independently.

Who Should Link To You? (Incoming Links) When you are looking for sites to link to you there are five questions that you must ask yourself: 1)Do they compete with you? While you can try to request a link from a site that providesrepparttar 128013 same or similar products and services that you do, this is generally a waste of time that could be spent finding legitimate links from sites that would like to promote your product or service. 2)Does their site relate to your content? If you have a site promoting carpet cleaning products, a link from a hair salon will not be of much benefit. Google andrepparttar 128014 other major search engines look for content relationship when determiningrepparttar 128015 value of a link. Ifrepparttar 128016 content ofrepparttar 128017 two sites is totally unrelatedrepparttar 128018 link is given very little weight if any. Focus only on attaining links from sites relevant to your own. 3)How does Google raterepparttar 128019 site? Google has come out with a fantastic tool calledrepparttar 128020 Google Toolbar. The advanced version ofrepparttar 128021 toolbar includesrepparttar 128022 PageRank ofrepparttar 128023 site you are currently visiting. Without getting into a long description of PageRank (see Google’s definition),repparttar 128024 higherrepparttar 128025 numberrepparttar 128026 better (it is a ranking out of 10 where traditionally anything above 4 is good and anything above 6 is excellent. If Google ratesrepparttar 128027 site well thenrepparttar 128028 link will be more valued than from a site that Google rates poorly. When looking for links give more time and attention to those with PageRanks of 4 or higher. The Google Toolbar is a free download available from Google at http:/ 4)Will they require a reciprocal link? Whetherrepparttar 128029 site will require a reciprocal link or not is a serious consideration. The more links to your site that you have that are not reciprocatedrepparttar 128030 better. These links are given added weight. This area will be addressed further below. 5)How many links onrepparttar 128031 page? How many links are onrepparttar 128032 page that will link to you, and where your link will be placed is another serious consideration. If your link from their site will be on a page with 100 other links thenrepparttar 128033 value ofrepparttar 128034 link itself is greatly reduced. Also, whether your link will be onrepparttar 128035 top ofrepparttar 128036 page orrepparttar 128037 bottom will also determinerepparttar 128038 value ofrepparttar 128039 link itself.

This may be a lot to consider, however it can save you enormous amounts of time and frustration. People will often work for hours to attain a link from a site they like when in realityrepparttar 128040 site has a low PageRank andrepparttar 128041 link won’t even carry much weight as far as search engine placement is concerned.

It is only responsible to note that as a general rule any relevant inbound link will help somewhat. If, in your travels, you find a related site with a PageRank of 2 that is very simple to get a link from, it’s well worth your time to do so given that that time taken is only about 5 minutes. Not all link building is this simple and it’s inrepparttar 128042 more advanced efforts (email communications withrepparttar 128043 webmaster for example) that you will want to applyrepparttar 128044 above noted “rules”.

Who Should You Link To? (Outgoing Links) The question, “who should you link to?” is a very serious one and can have significant repercussions on your search engine placement. If you are linking to sites this is your way of saying, “This site is highly relevant to mine and that my visitors will enjoyrepparttar 128045 content on it.” For this reason there are a number of considerations that have to be made when determining whether reciprocal links are in your best interest. Factors ofrepparttar 128046 website that should be considered when determining whether to link to that website are:

1)Isrepparttar 128047 site’s content related to yours? Like incoming links (sites linking to you),repparttar 128048 relevancy ofrepparttar 128049 content on both sites should be high. If you have a number of links from your site to websites that are completely unrelated to you’rerepparttar 128050 value of these links is negligible and further, will reducerepparttar 128051 perceived value of your site. 2)Doesrepparttar 128052 site compete with you? In this case it is your interests, not those ofrepparttar 128053 other webmaster, which must be taken into account. Do you want to link to a site that providesrepparttar 128054 same or similar products/services as you? Unlessrepparttar 128055 site is willing to reciprocaterepparttar 128056 link and they have a very high PageRank it is probably not wise to give your visitorsrepparttar 128057 opportunity to go torepparttar 128058 site of a competitor. 3)What is their PageRank? Many people falsely believe that any outbound link will hurt your placement. This is simply notrepparttar 128059 case. Poor link-building isrepparttar 128060 cause of this misconception, notrepparttar 128061 link itself. When you are determining whether to link to another site, take a look atrepparttar 128062 PageRank it has been assigned by Google. Likerepparttar 128063 boost this gives to your site inrepparttar 128064 incoming links, so to can this have a positive effect on your outbound links. If all of your outbound links are to highly regarded sites (byrepparttar 128065 search engines) and whose content is relevant to yours then these links will help, and not hinder your rankings.

Optimizing Dynamic Pages - Part I

Written by Dale Goetsch

The Widget Queen You arerepparttar Widget Queen. You eat, breathe, and live widgets. You sell more widgets than anyone. You want to reach more widget customers, so you have decided to sell widgets onrepparttar 128000 web. You have spared no expense in designing and buildingrepparttar 128001 ultimate widget website. You have widget descriptions; you have widget specifications; you even have widget movies. The only thing your widget website does not have is visitors.

Off torepparttar 128002 search engines you go. You type inrepparttar 128003 phrase "left-handed blue widgets" and look atrepparttar 128004 results. All of your major competitors are listed. There are even competitors you have never heard of. But you,repparttar 128005 Widget Queen, do not have a listing there.

What's up with that? What follows is some very basic introductory material followed by some advanced technical details on dynamic sites and SEO.

What is a search engine? First of all, you need to understand what a search engine actually searches. When a potential visitor does a search in a search engine, such as Google or AllTheWeb/FAST, she is not really searchingrepparttar 128006 web; rather, she is looking at a database compiled by that search engine. This database consists ofrepparttar 128007 text and links fromrepparttar 128008 web pages that have been visited byrepparttar 128009 search engine's robot.

How is a search engine database compiled? Search engines compile these databases automatically using software programs called "robots" or "spiders". These automatic programs visit pages onrepparttar 128010 World Wide Web, much as humans visit web pages using browsers, by starting at some arbitrary location and following links. When a website owner "submits" a page to a search engine, in most cases she is supplyingrepparttar 128011 search engine's robot with a starting point for their automatic journey. Starting in that location,repparttar 128012 robot then follows links and thus "discovers" other pages in your website or visits other sites to which your site is linked. (This, byrepparttar 128013 way, is how search engines can find individual pages or whole sites that have never been submitted to them--if there is a link to one site from another site, chances are good that eventually a search engine robot is going to find that link and follow it.)

Even though robots visit pages like human visitors do, what they can do with what they "see" is quite different. When a human visitor uses a browser to view a web page, that visitor can readrepparttar 128014 text onrepparttar 128015 page, look at images, play movies, listen to sounds, submit information in forms, follow hyperlinks, and any number of other tasks. The human visitor really interacts withrepparttar 128016 site. The search engine robot, onrepparttar 128017 other hand, can only do a few of these things. It is this difference that can keep your dynamic page from being included inrepparttar 128018 search engine database.

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